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Survey Questions eBook

7 Tips for Writing Great Survey Questions

Survey screenshots multiple devices

Packed with detailed explanations, little-known survey tips and real question examples, this ebook helps guarantee you get the “little things” right in your next survey.

While not completely inclusive, there are usually common offenders in building quality survey questions.

The key is to focus on creating clear questions and having an understandable, appropriate, and complete set of answer choices. Great questions and great answer choices lead to great research success.

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What you will learn from this eBook


  • Avoid Leading Words / Questions
  • Give Mutually Exclusive Choices
  • Ask Direct Questions
  • Other Question-Writing Tips

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