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ANALYST REPORT

Understanding and advancing
your social marketing

Social media is no longer just the trendy new tool sitting in marketing departments. Social media supplies analytics to help many teams, such as market research, product, operations, and sales make insightful business decisions. According to Forrester Research, nearly 70% of data and analytics technology decision-makers say their firm has adopted social analytics or is in the process of doing so.

In this report, “Define Your Social Media Maturity To Advance Your Social Marketing,” Forrester Research shares recommendations and insights to improve social marketing investments and advance its use enterprise-wide.

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Download the report to learn about:



  • The progression of social media and the six core competencies for facilitating a unified approach
  • Assessing and understanding your current social media maturity
  • Recommendations to increase your social media impact

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