XM Knowledge Base
Brand experience
The Power of Deep Listening
Change can happen in the blink of an eye. As a brand and marketing leader, you must adjust to new market, competitive, and internal realities – without relying on existing insights on consumer perceptions and spending habits. Afterall, this data became irrelevant, practically overnight.
To secure a path forward, you must act quickly and understand the changing market sentiment, needs, and behaviors. Smart research is the key – and it starts with listening.
In this eBook you’ll learn:
- How every brand is shaped by multiple voices
- Three ways listening leads to a deeper understanding of your consumers, the market, and your competitors
- How you can use listening to uncover new market realities, quickly and at a lower cost