XM Knowledge Base
Brand experience
Maximizing Brand Value in an Era of Rapid Change
Consumers’ needs, expectations, and behaviors are changing rapidly. Success – in the near, medium, and long term – requires you take steps to quickly understand this new reality and adjust accordingly.
Speed is fundamental to your research program. But measurement is not your goal. To stay relevant and present during this time, you can’t simply report on changes; you must act on them.
In this eBook you’ll learn:
- Why you need a system of action
- The three steps to turning measurement into action
- How to use brand tracking to achieve short-term results and long-term, strategic success