BRAND EXPERIENCE EBOOK
Convincing goldfish to love your brand
On any given day, a consumer is exposed to anywhere between 4,000 and 10,000 brand messages. Considering the human attention span is now shorter than a goldfish’s, it makes it harder than ever to cut through and resonate with your target audience. Find out how you can grow your brand with a new approach, designed for the experience age to help win the battle for consumer attention.
What you will learn from this eBook
- Customer evolution in the experience age
Short attention spans paired with increased competitive pressure have eaten away at brand loyalty. Learn strategies to compete in the experience economy.
- Essential brand fundamentals
Great brands have 4 fundamentals in common – purpose, consistency, differentiation, and resonance. Learn more about these powerful principles to develop a strong, recognizable brand.
- How to future-proof your brand
Brands are not just the stewardship of the marketing team. A brand is a representation of every experience and interaction with your company. See how to turn every employee into a brand ambassador.