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BRAND EXPERIENCE EBOOK

Convincing goldfish to love your brand

On any given day, a consumer is exposed to anywhere between 4,000 and 10,000 brand messages. Considering the human attention span is now shorter than a goldfish’s, it makes it harder than ever to cut through and resonate with your target audience. Find out how you can grow your brand with a new approach, designed for the experience age to help win the battle for consumer attention.

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What you will learn from this eBook


  • Customer evolution in the experience age
    Short attention spans paired with increased competitive pressure have eaten away at brand loyalty. Learn strategies to compete in the experience economy.
  • Essential brand fundamentals
    Great brands have 4 fundamentals in common – purpose, consistency, differentiation, and resonance. Learn more about these powerful principles to develop a strong, recognizable brand.
  • How to future-proof your brand
    Brands are not just the stewardship of the marketing team. A brand is a representation of every experience and interaction with your company. See how to turn every employee into a brand ambassador.

The world’s top brands trust Qualtrics to deliver breakthrough experiences