- XM for Customer Frontlines
  - Digital
    Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service
  - Care
    Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve
  - Locations
    Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground
- XM for People Teams
  - Engage
    Know how your people feel and empower managers to improve employee engagement, productivity, and retention
  - Lifecycle
    Take action in the moments that matter most along the employee journey and drive bottom line growth
  - Analytics
    Whatever they’re are saying, wherever they’re saying it, know exactly what’s going on with your people
- XM for Strategy & Research
  - Research
    Get faster, richer insights with qual and quant tools that make powerful market research available to everyone
  - User Experience
    Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts
  - Brand
    Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market
- XM Platform
  Explore the platform powering Experience Management
  - Free Account
  - Watch Demo
- Teams
  - For Digital
  - For Customer Care
  - For Human Resources
  - For Researchers
  - All Teams
- Industries
  - Healthcare
  - Education
  - Financial Services
  - Government
  - All Industries
- Popular Use Cases
  - Customer Experience
  - Employee Experience
  - Employee Exit Interviews
  - Net Promoter Score
  - Voice of Customer
- - Free Account
  - Watch Demo
- Customer
  - Customer Success Hub
  - Product Documentation
  - Training & Certification
  - Community
  - XM Institute
- Learn
  - Popular Resources
  - Customer Stories
  - Blog
  - XM Knowledge Base
- Company
  - About Us
  - Careers
  - Partnerships
  - Marketplace
  - X4 Summit
    The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.
- - Free Account
  - Watch Demo
PRICING
LOGIN
SUPPORT

Market Research Ebook

Every voice matters: How to get inclusive research design right

Research design can’t be limited to our own experiences. It needs to be done with consideration of others’ languages, backgrounds, cultural perspectives, and experiences in order to get accurate and insightful data. Discover how diversity and language experts, Mandy Sha and Emily Geisen address the cross-cultural and cross-national aspects of survey design using cognitive pre-testing – a critical step that’s often overlooked.

In this eBook you'll learn:

Why inclusive research design leads to better data, better insights, and better outcomes.
The role that language, localization, and testing play in inclusive research design.
How to extract meaning out of cognitive pre-testing.

Download now

First Name *

Last Name *

Company *

Job Title *

Business Email *

Phone Number *

Country *

The world’s top brands trust Qualtrics to deliver breakthrough experiences

ebookwebinar

Explore More Resources

eBook_

2024 Research Trends Report

Download Now

eBook_

Quantitative and qualitative research design

Download now

Webinar_

Scale qualitative research and bring community voices to life

Watch Demo

Every voice matters: How to get inclusive research design right

In this eBook you'll learn:

Download now

The world’s top brands trust Qualtrics to deliver breakthrough experiences

RELATED CONTENT__

Explore More Resources

2024 Research Trends Report

Quantitative and qualitative research design

Scale qualitative research and bring community voices to life

Support

Company

Resources

Popular Use Cases

Popular Articles