Skip to main content

BEST PRACTICES

How to minimize sampling and
non-sampling error

In survey research, error is the amount of inaccuracy in your results. Some error is a fact of life when you’re doing survey research, but it’s important to keep it to a minimum to ensure your results are as accurate as possible. Fortunately though, there are techniques you can use when designing and running your study to keep error in check.

Download Now

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

In this eBook you’ll learn...



  • What we mean by “error,” and the different sources of error
  • The most common causes of sample and non-sample error
  • What steps you can take to minimize these errors

13,000+ brands and the top 100 business schools have switched to Qualtrics