XM Knowledge Base
CORE XM EBOOK
12 Business Decisions you can Optimize with Conjoint Analysis
This e-book will cover everything you need to know about conjoint. Learn the foremost methodology for getting customer insights on product development, pricing, packaging, benefits decision, and more.
In order to develop compelling products, businesses need predictive data that simulates the product configuration and price point that customers want. However, in the past, getting that data required years of experience, an advanced degree, difficult-to-use software programs and days of programming.
Qualtrics Conjoint changes all of that: it gives every researcher, analyst and insights manager the ability to quickly and easily run sophisticated conjoint projects and automatically uncover the optimal product and pricing configuration. Qualtrics Conjoint helps companies build products customers want, and gives researchers peace of mind before they launch a new product.
What you will learn from this eBook
- What is conjoint analysis and how does it work?
- When to use conjoint analysis
- Why use conjoint analysis?
- How to conduct a conjoint study