Customer experience ebook

An outside view: How healthcare can improve patient experience

Today’s patients judge their healthcare experiences against their interactions with other industries. Shifting expectations, new technologies, and markets saturated with competition – not to mention a global pandemic that forced rapid change to business models – have made it imperative for companies of all types to deliver positive customer experiences that build and sustain meaningful relationships.

While many healthcare providers are hesitant to think of patients as customers, their journeys have many similarities to experiences patients have outside of healthcare.

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In this eBook you’ll learn...



  • Embrace the power of omnichannel communication
  • Cultivate a culture of authenticity
  • Personalize the end-to-end journey
  • Capture timely feedback and take action

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