What are your survey messages?
“Survey messages” refers to the pieces of text that are part of your online survey, aside from the questions. Most companies will have 3 main messages on their survey:
- Survey welcome page – the landing page with a welcome note
- Instructions page – outlining the key details needed to complete the survey
- Definitions page – giving some common definitions so that all employees have the same frame of reference when completing the survey
What should good survey messages include?
The table below shows the key information you should include in each survey message:
|Page||Information on that Page|
|Welcome page||* Why the survey is important* Why the company is doing a survey* What will happen with the results * Assurances around confidentiality* Ask people to be honest!|
|Instructions page||* How long the survey should take* Detail of how to answer questions* Deadlines for responses* Where to go if they have any questions|
|Definitions page||* Common definitions for all respondents to refer to* Key definitions to include are usually “Manager,” “Team,” and “Senior Leadership”|