Employee Engagement

Survey Messages

What are your survey messages?

“Survey messages” refers to the pieces of text that are part of your online survey, aside from the questions. Most companies will have 3 main messages on their survey:

  • Survey welcome page – the landing page with a welcome note
  • Instructions page – outlining the key details needed to complete the survey
  • Definitions page – giving some common definitions so that all employees have the same frame of reference when completing the survey

What should good survey messages include?

The table below shows the key information you should include in each survey message:

Page Information on that Page
Welcome page * Why the survey is important
* Why the company is doing a survey
* What will happen with the results * Assurances around confidentiality
* Ask people to be honest!
Instructions page * How long the survey should take
* Detail of how to answer questions
* Deadlines for responses
* Where to go if they have any questions
Definitions page * Common definitions for all respondents to refer to
* Key definitions to include are usually “Manager,” “Team,” and “Senior Leadership”


What do you need to prepare?

You will need to finalize a list of survey messages in a clean Word document before building your survey online. If you have a welcome page coming from a senior leader in your organization, it’s likely you’ll need their approval of content – therefore we recommend allowing enough time for this process before working with your Implementation Consultant to build that final version online.

When will this need to be completed?

Your Implementation Consultant will define deadlines with you further, but generally you need to have finalized survey messages no later than 3 weeks before your desired survey launch date.

Download your template for survey messages!