Change your brand's future with brand tracking, don't just track it's past
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Qualtrics’ brand tracking provides a holistic picture of your brand on one platform
Integrates brand and customer experience insights to give a complete understanding of which touchpoints are drivers of brand strength
Link brand metrics with operational data to understand how changes in brand strength impact marketplace results.
Integrate unsolicited data to understand external influences impacting your brand – like emerging trends and changing sentiment
Trusted by over 11,000 of the world’s leading brands
and 99 of the top 100 business schools
Don't just measure. Take action. Get results.
- Measure ROI and impact of marketing campaigns
- Track brand awareness to predict sales growth
- Explain shifts in market share with real-time tracking
- See how you compare to the competition at every stage in the funnel
- Understand and eliminate barriers to purchase
Always Tracking. Always Ready.
This isn’t a once-a-year study — this is always on brand intelligence. You’ll know about shifts in the landscape and your key metrics the instant they happen, so you can react quickly, rather than wait months for your brand tracking reports to be ready.
Your brand research. Managed by our experts.
Don’t have an in-house team of researchers? Our Research Services team is on hand to help. Our experts will take care of everything from designing your study to finding the respondents, fielding it and reporting back. So all you need to do is sit back and wait for the insights to roll in.
Approachable brand tracking software with advanced analytics and AI built into the platform
Flexible and agile surveys with room to add new hot topics or audiences
Powerful dashboards with clear visualisations provide immediate insights
Automatic alerts provide an early warning system when there are significant changes in brand metrics or new emerging trends
One holistic view of your brand to track all aspects of your brand's health
- Key purchase funnel metrics like, brand awareness and consideration
- Brand associations
- Key drivers
- Competitive landscape
- Market trends
- Operational data, like sales, advertising spend
Qualtrics helps us be perfect in what we deliver to consumers
In just 10 weeks Finder lifted brand awareness 23 percent.”
The top rated digital Experience management software
The crowd has spoken. Qualtrics is proud to be the XM pioneer and category leader in the top right quadrant on the #1 independent software review site.
Read unbiased reviews from real customers and compare for yourself.
Answer your hardest brand performance questions
Real-world data in real-time
Get real-time insights you can act on, with a brand tracker that reflects the real-world choices people make about your brand.
Stay ahead of your competition
Compare your performance to your competitors at every stage in the funnel and automatically see the improvements that will have the biggest impact on your brand.
Insights that everyone can use
Your brand tracking data plugs into the systems and processes your teams are already using, so everyone can take action to grow the brand.”