AI’s Research Revolution: AI enabled insights for the modern market research professional
AI’s Research Revolution: Exclusive Munich Event
Transform your market research with AI. Join us on April 8th in Munich to:
+ Move beyond traditional methods: Discover AI-powered solutions for real-time insights
+ Maximize ROI: Learn how personalised, AI-driven data enhances customer engagement
+ Leverage XM data: Shape your strategic decisions with advanced AI Synthetic data
For senior market research leaders: Gain actionable insights from our expert team, including Ali Rohani, Chief Transformation Officer, Qualtrics, Ali Henriques, Global Director of Edge, Qualtrics, Jason Brown, Global Head of Market Research and Sinead O’Brien, EMEA Edge Sales Lead on navigating the future of AI-driven research.
Limited Seats. Register Now.
Tuesday,
Apr 8th
8:30 AM
CEST
Platzl Hotel
Sparkassenstraße 10
80331 München
Event room: Weiß-Ferdl-Stube
Join this event to learn
- How is AI revolutionising research: Shift from old methods to AI-driven insights
- Instant AI intelligence: Real-time market data, no fieldwork delays
- How to maximise ROI with AI: Personalized data for better engagement
- Strategic XM data use: How AI can shape your business decisions
- How to master synthetic data: Advanced analytics for audience insights
Featuring
Ali Rohani
Chief Transformation Officer
Experience Management is a crucial software category led by Ali Rohani, with 25 years of experience in leadership roles at Qualtrics, Microsoft, and IBM. He leads new functions, transformation office, and initiatives, contributing to Qualtrics.
Experience Management is a crucial software category led by Ali Rohani, with 25 years of experience in leadership roles at Qualtrics, Microsoft, and IBM. He leads new functions, transformation office, and initiatives, contributing to Qualtrics.
Ali Henriques
Global Director of EDGE Services
Ali leads research innovation on Qualtrics Edge, combining AI and human-powered services, guiding the innovation pipeline for transformative research tools and supporting the legacy services business.
Ali leads research innovation on Qualtrics Edge, combining AI and human-powered services, guiding the innovation pipeline for transformative research tools and supporting the legacy services business.
Jason Brown
Global Head of GTM Sales & Strategy, Market Research
Jason Brown, with 11 years of experience at Qualtrics, has been instrumental in driving the company's success in Market Research. As Global Sales leader, he established Qualtrics as a Top 15 agency and led the Global EDGE Sales Team, focusing on AI.
Jason Brown, with 11 years of experience at Qualtrics, has been instrumental in driving the company's success in Market Research. As Global Sales leader, he established Qualtrics as a Top 15 agency and led the Global EDGE Sales Team, focusing on AI.
Sinead O'Brien
EMEA Sales Lead
Sinead leads the EDGE commercial team, helping clients make key business decisions on market analysis, pricing, product development, and brand strategy. With a research background, she’s passionate about the future of market research and AI.
Sinead leads the EDGE commercial team, helping clients make key business decisions on market analysis, pricing, product development, and brand strategy. With a research background, she’s passionate about the future of market research and AI.
Agenda
- Day 1
8:30 - 9:00 AM
Check-In and Welcome Breakfast
9:00 - 9:15 AM
Welcome Remarks
9:15 - 10:15 AM
Transitioning from traditional data collection methods to scalable, AI-driven solutions
10:15 - 11:15 AM
Maximising ROI through personalised and actionable real-time data utilising cutting-edge AI-powered panels
11:15 - 11:30 AM
Coffee Break
11:30 - 12:30 PM
Customer stories
12:30 - 1:00 PM
Networking Lunch
RELATED CONTENT_
Explore more resources
Trends hub_
2025 Global Experience Trends Hub
Webinar_
The 4 market research trends shaping 2025
eBook_