Find and bridge digital experience gaps – before they become chasms.
Monitor every digital interaction, with behavioural breadcrumbs that turn your customers’ movements into actionable insight. And keep customer privacy a priority while you do it.
Today's reality
Data overload and integration challenges
Siloed data sets, low data quality, and multi-channel journeys are making it harder than ever to get a quick, clear picture of the digital experience that can be acted upon.
Rapidly changing consumer behaviour
Challenging to retain customers and can't seem to put our finger on why—what are we missing that our customers want or need?
Struggling to maximise impact and ROI
Navigating a competitive market with constrained resources makes it tough to identify and prioritise the right investments that will drive significant results.
Get answers to crucial market questions without field research
- When customers aren’t buying from us, where are they going?
- Who is gaining momentum in our category?
- What’s trending in the Northeast region?
- Which segment drove a spike in intent in March?
- Which app do consumers use the most and why?
- Which competitor should we be on the lookout for gaining in popularity?
- What journey aspects should we focus on improving with Gen Z?
- When not shopping with us, how do consumers spend their free time?
Upgrade your programmes simply with flexible, scalable pricing plans
Upgrade your programmes simply with flexible, scalable pricing plans
Walk a mile in your customers’ shoes
Watch replays of real-life customer sessions and track engagement across your website and mobile app. Understand what worked. See what didn’t. Then make informed decisions that level up the customer experience.
- Gain insight into digital engagement by tracking scroll depth, clicks, and mobile taps
- Automatically connect survey responses to session replays to bring customer feedback to life
- Enterprise-level privacy certifications & capabilities to ensure you’re in control of customer data privacy
Quantify the business impact of digital friction
Combine behavioural, experiential, and operational data into a single, holistic view of your customer’s experience. With DXA, you’ll pinpoint moments of digital friction, uncover unknown issues, and map customer journeys from end to end. All before breakfast.
- Visualise your customer’s digital path (and uncover the “why” behind abandonment) with funnels
- Monitor frustration signals like rage clicks, mouse thrashes, & error clicks
- Improve customer retention and conversion rates
Act on insight, turn on a sixpence
When you know exactly what’s happening, as it happens, you can rapidly deliver change where it matters most. Qualtrics’ Digital Experience Analytics tools mean data-driven CX strategies, finely tuned journeys, and pain points squashed before they become reputational risks.
- Leverage analytics to quantify the impact on conversion & revenue of friction points within the digital journey
- Automatically route session replays for frustrated sessions to technical teams who can take action
Reach out to find your competitive Edge
Reach out to find your competitive Edge
