XM Knowledge Base
Research
Operationalising XM
Power is shifting from institutions to individuals. At the same time, technology is redefining business models and shortening product lifecycles.
Experience management (XM) is how organisations thrive in this new environment, enabling them to design and improve experiences across the four core areas of business: customer, employee, product and brand.
In this report, discover how you turn XM theory into practice. The XM Operating Framework is a blueprint for how you operationalise XM, outlining the technology, culture and competencies you need to succeed.
And whether you’re at the start of your XM journey or already leading the way, use our maturity scale to understand where you need to focus to elevate your program and expand XM across your organisation.
Learn the six competencies and twenty skills that define Experience Management success
Download the report to learn more