Skip to main content


Operationalize CX with Business Impact Analysis

CX teams have come a long way in helping digital product teams incorporate customer research and voice of customer data into problem resolution, product planning, and design scenarios. But what has been missing is an easy way to build a business case for prioritizing projects that both business and technical teams can agree upon. This is where the Qualtrics + Quantum Metric integration comes in. Kristi Olson, Digital Customer Experience/VOC Manager for Deluxe Corporation, has been at the forefront of this CX-driven revolution. She has implemented bi-directional integrations among Adobe Analytics, Qualtrics and Quantum Metric to ensure CX teams provide customer insights impactful to each business unit.

What you'll learn from this webinar:

  • Relevant use cases
  • Techniques to use these insights
  • What it takes to forge these deeper relationships with key stakeholders

Operationalize CX with Business Impact Analysis

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

Step /2

More than 18,000 brands and 99 of the top 100 business schools use Qualtrics