Skip to main content
XM Partner Summit 2021

Grow your business as a Qualtrics partner

Explore new opportunities for growth as part of the Qualtrics Partner Ecosystem at our annual partner summit. Hear from Qualtrics executives and leaders on the future of XM, discover new strategies for expansion in your markets, and meet with other partners and colleagues.

Join us on demand to learn more!


You’re In!

You can now access the on demand 2021 Partner Summit sessions below.

Zig Serafin

The critical role of XM

Zig Serafin CEO

Hear Qualtrics CEO, Zig Serafin, talk about the ever-evolving XM economy, and how Qualtrics partners are positioned to thrive.

October 18, 2021 | 10:00 PM MDT

Sales Leader Panel

Ask the XM sales leaders

Shannen Fricke VP of Enterprise Sales, Stephanie Barton Managing Director, EMEA, Lucas Baker Head of Corporate CX Sales, US & Canada, JJ Trahan VP of Enterprise Sales, Raffaele Falcone Country Leader, Italy

Workshop and collaborate with the Q sales leadership team to create new and innovative sales strategies

October 19, 2021 | 9:30 AM MDT

State of the Ecosystem

Driving growth together in 2022

R.J. Filipski Global Head of the Ecosystem, Katherine Smith COO, Partner Ecosystem, Aimee Lucas CX Center of Excellence

2021 has been an extraordinary year for growth in the XM category as our clients search for new and innovative ways to attract, develop and retain their customers & employees. Come learn how Qualtrics’ XM vision, accelerated by the acquisition of Usermind and Clarabridge, will continue to meet and raise the bar for our customers and partners XM aspirations.

October 18, 2021 | 10:00 PM MDT

Brad Anderson and Fabrice Martin

Qualtrics + Clarabridge = OneTeam

Fabrice Martin Chief Product Officer, Clarabridge, Brad Anderson President, Product and Services, Qualtrics

With Clarabridge a part of our team, Qualtrics is now the #1 platform for understanding and taking action on both structured and unstructured experience data. Join us to hear how the acquisition will further extend the value of XM, and provide the Qualtrics Partner Ecosystem added opportunities for driving enterprise transformation programs, strategic services growth, and mission-critical integrations.

October 18, 2021 | 10:00 PM MDT

Bruce Temkin
XM Institute

Succeeding with the XM Institute

Bruce Temkin Head of XM Institute

Hear from the global authority on XM about what is new with the XM Institute and how you can leverage XMI resources to position your organization for the future.

October 18, 2021 | 10:00 PM MDT

Jay Choi and Kylan Lundeen

ExperienceiD: delivering personalized experiences at scale

Kylan Lundeen Chief Marketing Officer, Qualtrics, Jay Choi Chief Product Officer, Qualtrics

Get an inside look at ExperienceiD and learn how you can leverage Qualtrics’ new intelligent platform that connects all your experience data and applies powerful analytics to root out bad experiences and surface new opportunities.

October 18, 2021 | 10:00 PM MDT

Stephanie Barton

Leveraging the Ecosystem to drive customer success

Stephanie Barton Managing Director, EMEA

See how you can leverage the full partner ecosystem to win more deals, and expand your footprint with support from the Qualtrics sales teams.

October 18, 2021 | 10:00 PM MDT

QDP Team

Innovating with the Ecosystem

Vernon Hui Head of Engineering Services and Developer Platform, Vikas Khandelwal Head of Product, Automations and Developer Platform

Come see how the latest innovations on the XM Platform are helping drive growth and value to the Ecosystem.

October 18, 2021 | 10:00 PM MDT

Michel Feaster

Reimagining the customer experience with Journey Orchestration

Michel Feaster CEO and Co-Founder

Gathering data to better understand your customers is a foundational step to building a great customer experience. But to get truly inspired customer excellence, you have to take those insights and create actionable solutions. Using journey orchestration, you can actually steer customers towards more desirable outcomes by determining which information is relevant, and deciding when, where, and what to surface up to the customer in real-time. So, how do you get on the road to journey orchestration success?

Usermind’s Founder & CEO Michel Feaster will discuss how journey orchestration works, how to get started with customer onboarding, and how journey analytics and journey orchestration go hand-in-hand to drive business outcomes.

October 18, 2021 | 10:00 PM MDT

Mark Royal
Korn Ferry

Accelerating DE&I Strategies: Korn Ferry’s DE&I Compass

Mark Royal Associate Client Partner

Introducing Korn Ferry’s DE&I Compass, a tool for helping organizations find direction in creating more inclusive work environments, with a client success story from Merck Research Labs.

October 18, 2021 | 10:00 PM MDT

Maggie O'Donnell

CX | CDP Integration Innovation

Maggie O'Donnell Solution Sales Architect

Learn how commonFont developed and deployed Qualtrics’ first ever bi-directional integration with leading Customer Data Platform, Segment, to up-level and accelerate CX for Imperfect Foods, a digitally native grocery delivery service.

October 18, 2021 | 10:00 PM MDT

Zach Canaday
Workforce Science Associates

Forming an EE Partnership with the World’s Largest HR Community

Zach Canaday Partner, Workforce Science Associates

Learn how WSA led a client effort with Qualtrics to an innovative partnership with the world’s largest HR community organization, SHRM. An arrangement that will not only benefit all three organizations tremendously, but workforces, HR, and leaders worldwide.

October 18, 2021 | 10:00 PM MDT

Jen Pardi-Cusick
Gogo Business Aviation

Creating the most valuable product using customer centricity

Jen Pardi-Cusick Manager, Customer Experience Strategy

Hear how Gogo Business Aviation used customer advocacy and customer research to build a profitable product that appealed to all their major segments.

October 18, 2021 | 10:00 PM MDT

Bill McMurray and Brad Anderson


Bill McMurray Chief Revenue Officer, Brad Anderson President, Product and Services

Put your burning questions to our leadership team. Our Chief Revenue Officer, Bill McMurray and President of Products and Services Brad Anderson will be on hand for a live, interactive session to talk about all things ecosystem and XM.

October 19, 2021 | 5:00 PM MDT