The Six Budget Planning Archetypes:
There are many different approaches to budgeting and planning for market research projects and initiatives and very few of the ones we’ve seen are efficient or even strategic. Learn how to avoid them.
Guiding Principles for Better Budgeting:
Organize your budget to align with your KPIs, budget for your static programs like CX and benchmarking, plan for strategic business-driving research, and always leave room for the unknown.
How to Build a ‘Pie in the Sky’ Budget:
Once you align around KPIs, you’ll learn how to reframe research as revenue-generating, focus on needs-based activity, and perform usage audits to make sure your research is being used.