Identify and Avoid the Top 9 Survey Mistakes Even Product Experts Make

Build Your Segmentation Study

Qualtrics

How to Drive Product Design and Profits with Customer Segmentation

October 3, 2018 | 10:00 AM PDT
October 3, 2018 10:00 AM October 3, 2018 11:00 AM America/Los_Angeles Qualtrics Master Session 3: How to Drive Product Design and Profits with Customer Segmentation Companies with great segmentation strategies have key advantages including better products, higher sales, and more efficient marketing. Learn how to build your first segmentation study to help make your next product a hit with your target market.\n\nhttps://www.qualtrics.com/events/sessions-product-research/session-3-product-design-segmentation/ Add to Calendar Watch Now

Optimize the Customer-Product Fit

New Balance

Liking Is the First Step: How to Find Your Product's Fit in a Customer's Life

October 10, 2018 | 10:00 AM PDT
October 10, 2018 10:00 AM October 10, 2018 11:00 AM America/Los_Angeles Qualtrics Master Session 4: Liking Is the First Step: How to Find Your Product's Fit in a Customer's Life Picking product winners is good, but knowing why they are winners is better. Learn why customers like certain products, how they rationalize purchase decisions, and how you can measure which products will succeed. This session uses the launch of New Balance's new X90 sneaker to show how promoting a niche product can better support the whole brand.\n\nhttps://www.qualtrics.com/events/sessions-product-research/session-4-product-customer-fit/ Add to Calendar Watch Now

The Product Naming Process

Qualtrics

Product Success: What's in a Name?

October 17, 2018 | 10:00 AM PDT
October 17, 2018 10:00 AM October 17, 2018 11:00 AM America/Los_Angeles Qualtrics Master Session 5: Product Success: What's in a Name? More than half of product launches fail to meet business objectives, and product naming is one of the culprits. Get to the right moniker with proven naming research tactics and evaluation strategies.\n\nhttps://www.qualtrics.com/events/sessions-product-research/session-5-product-naming-success/ Add to Calendar Watch Now

Human Insights in Experience Design

Citi

Research to Results: Embedding Human Insight into Experience Design

October 24, 2018 | 10:00 AM PDT
October 24, 2018 10:00 AM October 24, 2018 11:00 AM America/Los_Angeles Qualtrics Master Session 6: Research to Results: Embedding Human Insight into Experience Design Focus groups and surveys are just the beginning. Using the example of voice-activated tools, Citi's Carey Kolaja shows why it's imperative to gather experience data wherever the experience is happening and use it to turn data into insights into action.\n\nhttps://www.qualtrics.com/events/sessions-product-research/session-6-carey-kolaja-human-insight-design/ Add to Calendar Watch Now

Research-Optimized Pricing

Qualtrics

Pricing Products for Maximum Profitability

October 31, 2018 | 10:00 AM PDT
October 31, 2018 10:00 AM October 31, 2018 11:00 AM America/Los_Angeles Qualtrics Master Session 7: Pricing Products for Maximum Profitability Pricing is a critical factor in ensuring that your product yields the highest returns. Price too high, and the market won’t adopt your solution. Price too low, and you’ll risk cheapening your brand and leaving money on the table. Learn the three best pricing methods and when to use each.\n\nhttps://www.qualtrics.com/events/sessions-product-research/session-7-research-optimized-pricing/ Add to Calendar Watch Now

Build Products with Customer Feedback

Simple

Personas 2.0: How this Fast-Growing Startup Hardwires the Customer into Every Product Decision

November 7, 2018 | 10:00 AM PDT
November 7, 2018 10:00 AM November 7, 2018 11:00 AM America/Los_Angeles Qualtrics Master Session 8: Personas 2.0: How this Fast-Growing Startup Hardwires the Customer into Every Product Decision Personas have been discarded as a strategic tool by many because, done badly, they are vapid, cheesy, and useless. The insights are important, but adoption is even more. Learn how growing fintech leader Simple continuously iterates their personas by using a data-driven approach and creative socialization methods that match the company's culture and product.\n\nhttps://www.qualtrics.com/events/sessions-product-research/session-8-product-personas/ Add to Calendar Watch Now

Feature Optimization

Qualtrics

Best Features, Best Product: An Introduction to Optimization

November 14, 2018 | 10:00 AM PDT
November 14, 2018 10:00 AM November 14, 2018 11:00 AM America/Los_Angeles Qualtrics Master Session 9: Best Features, Best Product: An Introduction to Optimization Intuition can only take you so far. Optimize your new product with conjoint analysis to help determine pricing, product features, product configurations, bundling packages, or all of the above. Conjoint analysis simulates real-world buying situations that ask respondents to trade one option for another, and it's easier to accomplish than ever before.\n\nhttps://www.qualtrics.com/events/sessions-product-research/session-9-product-feature-optimization/ Add to Calendar Watch Now

Product
Concept
Testing

Qualtrics

The 3 Steps of Product Concept Testing

November 21, 2018 | 10:00 AM PDT
November 21, 2018 10:00 AM November 21, 2018 11:00 AM America/Los_Angeles Qualtrics Master Session 10: The 3 Steps of Product Concept Testing You’ve spent weeks, months, maybe years coming up with the perfect product idea. But is it ready for the market? Concept testing is both simple and powerful, and it helps you identify potential pitfalls and hidden opportunities for your new product. Learn the 3 steps of concept testing to give your product the best chances of success.\n\nhttps://www.qualtrics.com/events/sessions-product-research/session-10-product-concept-testing/ Add to Calendar Watch Now

Build Habit-Forming Products

Hooked

Hooked: How to Build Habit-Forming Products

September 19, 2018 | 10:00 AM PDT
September 19, 2018 10:00 AM September 19, 2018 11:00 AM America/Los_Angeles Qualtrics Master Session 1: Hooked: How to Build Habit-Forming Products Habit-forming products change user behavior and create unprompted engagement. Harnessing the power of habits is essential for your product and is great for your bottom line. Product guru, investor, and bestselling author Nir Eyal outlines the Hook Model to give you a practical framework to increase your odds of product success.\n\nhttps://www.qualtrics.com/events/sessions-product-research/session-1-build-habit-forming-products/ Add to Calendar Watch Now