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SESSION 4 | New Balance

Liking Is the First Step: How to Find Your Product's Fit in a Customer's Life

Charles Wilson Product Insights Manager

Picking product winners is good, but knowing why they are winners is better. Learn why customers like certain products, how they rationalize purchase decisions, and how you can measure which products will succeed. This session uses the launch of New Balance's new X90 sneaker to show how promoting a niche product can better support the whole brand.

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