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SESSION 9 | Qualtrics

Best Features, Best Product: An Introduction to Optimization

Craig Lutz Research Analysis Product Manager

Intuition can only take you so far. Optimize your new product with conjoint analysis to help determine pricing, product features, product configurations, bundling packages, or all of the above. Conjoint analysis simulates real-world buying situations that ask respondents to trade one option for another, and it's easier to accomplish than ever before.

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