Building a business case for experience management
You already know Experience Management (XM) enables companies to spot opportunities for improvement by monitoring every interaction people experience with your company, but how do you effectively propose adopting an XM program within your company?
Join us as Jorge Peña shares in detail what experience management is and it’s associated benefits and what you need to know to build a compelling business case for investing in Experience Management (XM).
What you'll learn from the webinar
- Benefits of a well calibrated XM program
- How an XM program can signal which parts of your business need attention and what levers to pull to improve financial performance
- Mechanisms to measure and establish the ROI of an XM investment
- The importance of using and understanding experience and operational data in informing business decisions
Director, Business Transformation