Untangling the maze
Managing interactions with customers via social media channels can easily become an overwhelming maze when working with different local, regional and global brands across multiple markets.
See how JDE was able to implement a solution that enabled them to align their processes, increase their efficiency and achieve a high CSAT.
Watch Kristina Bär, Consumer Relations Manager at Jacobs Douwe Egberts, as she discusses:
- How they have aligned and streamlined their Community Management way of working
- The factors that are making their agents work more effectively
- How they have formed their own best practices and continue to utilize them today to improve processes
Consumer Relations Manager, Jacobs Douwe Egberts (JDE)
Customer Service Professional with 25 years of experience across various industries with a keen passion for languages and technology. With an international background, now based in the UK working for JDE and bringing her vast experience to the global coffee table whilst enjoying a cup or three.