Proving content ROI without vanity metrics
Digital marketers are all too familiar with website metrics like traffic volume, sessions, bounce rate or time on site. But despite having plenty of data, the connection between simple online engagement metrics to business impact is difficult to prove for many marketers.
Learn how to combine your website metrics with real-time customer feedback and take the right actions to make sure online engagement leads to real business impact.
In this brief demo, you'll see how to:
- Easily set up and deploy a robust digital content measurement program
- Monitor content effectiveness on a single, centralized dashboard
- Take action with automated notifications and recommendations to your web, editorial or content teams based on content insights