2019 Product XM Breakthrough Sessions

Discover how the visionaries and leaders behind the world’s most iconic organizations shared how they designed and delivered breakthrough experiences at 2019 Qualtrics X4 Summit.

Register for access

Thank you for registering!

Click "Watch Now" to view the Breakthrough Sessions below.

Citi

Embedding Human Insights Into Experience Design

Customer-centric design is becoming the new normal and has driven statistically tremendous developments in UX and overall growth in unexpected industries. What happens when organizations apply that same methodology to enhancing the workplace and transforming employee experiences? Citi’s Carey Kolaja shows how Citi FinTech effectively revolutionized employee engagement through co-creation, testing and the productization of companies.

Carey Kolaja|Chief Product Officer

Watch Now

Spotify

Uncovering User Truth: Fusing Data Science and User Research at Spotify

Spotify’s product insights team combines user research and data science to gain rich insights that fuel product decisions. This talk uses a case study of combining a qualitative diary study (administered through Qualtrics) and a behavioral data dashboard. This mixed methods approach drives a holistic understanding of both when and, more importantly, why people engaged with a new ads feature.

Colette Kolenda|User Research
Kristie Savage|Data Science
Peter Gilks|Director, Product Insights

Watch Now

Google

Making magic from the mundane: how Google uses experience design to re-imagine the G-Suite

Google’s products are designed to be smart and personal by leveraging Google’s vast investment in AI. Learn about the research, stories, and outcomes that have helped G-Suite evolve to become a massively personal and scalable product experience. Within G Suite, our goal is to elevate human accomplishment, so we focus on how we can use AI in a way that is both personal, and helps people accomplish their most important tasks more quickly and easily.

Amy Lokey|VP, User Experience

Watch Now

Nir Eyal

Hooked: How To Build Habit-Forming Products

Habit-forming products change user behavior and create unprompted engagement. Harnessing the power of habits is essential for your product and is great for your bottom line. Product guru, investor, and bestselling author Nir Eyal outlines the Hook Model to give you a practical framework to increase your odds of product success.

Nir Eyal|Best-Selling Author of Hooked

Watch Now

GoDaddy

Measuring Growth: The Breakthrough Helping GoDaddy Increase Profitability by Closing Experience Gaps

When GoDaddy was founded, it was about serving a community of entrepreneurs to enable them to launch their business online and receive the same support experience as the biggest companies. Years later, they emerged as the world's largest cloud platform dedicated to small ventures under one premise: provide the best customer and product experience. Period. Part of that radical evolution was closing key experience gaps, including bringing essential product and customer experiences under Mike McLaughlin and tying business results to experiences.

Mike Mclaughlin|Chief Customer Officer

Watch Now

Expedia

How Expedia launched a game-changing product feature by building feedback into the development process

A couple years ago Expedia launched one feature that differentiated if from every other travel booking site: bundling. They thought it would be game-changing. They found the opposite. Customers we're still buying a-la-carte and missing out on enormous savings. The research team and product leaders turned to customer feedback to figure out how to fix the broken experience. Keela Robison, Expedia's Global VP of Product takes you through this case study and how breakthrough insights about the product and consumer helped Expedia turn this product feature into a profit center.

Keela Robison|Global VP, Product Development

Watch Now

Crate&Barrel

How to Fix Your Customer Journey: What I Learned from Buying My Own Sofa

Data silos are everywhere, but what are you doing to consolidate customer touchpoints and omnichannel experiences? Your product won't sell itself, and knowing how to leverage customer journey mapping and in-store and online research can help you maximize customer and product experiences, making the decision and purchase process both seamless and delightful. Learn how Crate&Barrel is engaging digital, product, and retail teams to deliver exceptional experiences.

Joan King|VP, E-Commerce

Watch Now

Want to learn more about Qualtrics Product XM?

Request Demo