2019 Product XM Breakthrough Sessions
Discover how the visionaries and leaders behind the world’s most iconic organizations shared how they designed and delivered breakthrough experiences at 2019 Qualtrics X4 Summit.
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Click "Watch Now" to view the Breakthrough Sessions below.
Embedding Human Insights Into Experience Design
Customer-centric design is becoming the new normal and has driven statistically tremendous developments in UX and overall growth in unexpected industries. What happens when organizations apply that same methodology to enhancing the workplace and transforming employee experiences? Citi’s Carey Kolaja shows how Citi FinTech effectively revolutionized employee engagement through co-creation, testing and the productization of companies.Watch Now
Uncovering User Truth: Fusing Data Science and User Research at Spotify
Spotify’s product insights team combines user research and data science to gain rich insights that fuel product decisions. This talk uses a case study of combining a qualitative diary study (administered through Qualtrics) and a behavioral data dashboard. This mixed methods approach drives a holistic understanding of both when and, more importantly, why people engaged with a new ads feature.Watch Now
Making magic from the mundane: how Google uses experience design to re-imagine the G-Suite
Google’s products are designed to be smart and personal by leveraging Google’s vast investment in AI. Learn about the research, stories, and outcomes that have helped G-Suite evolve to become a massively personal and scalable product experience. Within G Suite, our goal is to elevate human accomplishment, so we focus on how we can use AI in a way that is both personal, and helps people accomplish their most important tasks more quickly and easily.Watch Now
Hooked: How To Build Habit-Forming Products
Habit-forming products change user behavior and create unprompted engagement. Harnessing the power of habits is essential for your product and is great for your bottom line. Product guru, investor, and bestselling author Nir Eyal outlines the Hook Model to give you a practical framework to increase your odds of product success.Watch Now
Measuring Growth: The Breakthrough Helping GoDaddy Increase Profitability by Closing Experience Gaps
When GoDaddy was founded, it was about serving a community of entrepreneurs to enable them to launch their business online and receive the same support experience as the biggest companies. Years later, they emerged as the world's largest cloud platform dedicated to small ventures under one premise: provide the best customer and product experience. Period. Part of that radical evolution was closing key experience gaps, including bringing essential product and customer experiences under Mike McLaughlin and tying business results to experiences.Watch Now
How Expedia launched a game-changing product feature by building feedback into the development process
A couple years ago Expedia launched one feature that differentiated if from every other travel booking site: bundling. They thought it would be game-changing. They found the opposite. Customers we're still buying a-la-carte and missing out on enormous savings. The research team and product leaders turned to customer feedback to figure out how to fix the broken experience. Keela Robison, Expedia's Global VP of Product takes you through this case study and how breakthrough insights about the product and consumer helped Expedia turn this product feature into a profit center.Watch Now
How to Fix Your Customer Journey: What I Learned from Buying My Own Sofa
Data silos are everywhere, but what are you doing to consolidate customer touchpoints and omnichannel experiences? Your product won't sell itself, and knowing how to leverage customer journey mapping and in-store and online research can help you maximize customer and product experiences, making the decision and purchase process both seamless and delightful. Learn how Crate&Barrel is engaging digital, product, and retail teams to deliver exceptional experiences.Watch Now