2019 Product XM Breakthrough Sessions
Discover how the visionaries and leaders behind the world’s most iconic organizations shared how they designed and delivered breakthrough experiences at 2019 Qualtrics X4 Summit.
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Click "Watch Now" to view the Breakthrough Sessions below.
Embedding Human Insights Into Experience Design
Customer-centric design is becoming the new normal and has driven statistically tremendous developments in UX and overall growth in unexpected industries. What happens when organizations apply that same methodology to enhancing the workplace and transforming employee experiences? Citi’s Carey Kolaja shows how Citi FinTech effectively revolutionized employee engagement through co-creation, testing and the productization of companies.
Carey Kolaja|Chief Product OfficerWatch Now
Uncovering User Truth: Fusing Data Science and User Research at Spotify
Spotify’s product insights team combines user research and data science to gain rich insights that fuel product decisions. This talk uses a case study of combining a qualitative diary study (administered through Qualtrics) and a behavioral data dashboard. This mixed methods approach drives a holistic understanding of both when and, more importantly, why people engaged with a new ads feature.
Colette Kolenda|User Research
Kristie Savage|Data Science
Peter Gilks|Director, Product Insights
How Expedia launched a game-changing product feature by building feedback into the development process
A couple years ago Expedia launched one feature that differentiated if from every other travel booking site: bundling. They thought it would be game-changing. They found the opposite. Customers we're still buying a-la-carte and missing out on enormous savings. The research team and product leaders turned to customer feedback to figure out how to fix the broken experience. Keela Robison, Expedia's Global VP of Product takes you through this case study and how breakthrough insights about the product and consumer helped Expedia turn this product feature into a profit center.
Keela Robison|Global VP, Product DevelopmentWatch Now