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Nir Eyal

Hooked: How To Build Habit-Forming Products

Nir Eyal|Best-Selling Author of Hooked

Habit-forming products change user behavior and create unprompted engagement. Harnessing the power of habits is essential for your product and is great for your bottom line. Product guru, investor, and bestselling author Nir Eyal outlines the Hook Model to give you a practical framework to increase your odds of product success.

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