The continued evolution of digital transformation: Are you prepared?

November 12, 2020 / 10:00 am PT / 1:00 pm ET

For many organizations, COVID-19 has accelerated the need for digital transformation. Customers are switching to online channels and customer journeys are being reimagined on the fly. Join Juliana Holterhaus from the XM Institute for a live 60 minute event to explore how you can understand, and respond to, rapidly changing customer needs. You’ll get the chance to discuss your challenges with Juliana and your peers and meet other eCommerce and digital leaders from a wide range of industries in our live breakout sessions.

We'll cover:

  • Mastering the three elements of good digital CX: success, effort and emotion.
  • How to identify and fix broken digital experiences.
  • Five XM practices for accelerating your digital transformation.
What is an XM Exchange?

It’s the workshop experience, online – live presentations, worksheets, group activities, and the chance to connect with peers around the world.

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Picture of Juliana Holterhaus, PhD<br>XM Institute

Juliana Holterhaus, PhD
XM Institute

Juliana is a decision scientist with a unique combination of strategic business experience and a deep understanding of human behavior as applied to digital experience and consumer choice. In her role at the XM Institute, Juliana provides best practice consultation to enable digital transformation efforts through digital XM. In addition to her work at Qualtrics, Juliana currently sits on the Board of Directors for the MRII. Juliana graduated with Honors from Amherst College and completed her Ph.D. in Psychology/Decision Sciences from Columbia University.

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