No time for a focus group? Digsite helps you engage up to n=100 of your target audience to understand the “why” behind their attitudes and behaviors. Digsite enables social media-style engagement over one or more days to learn and iterate for actionable decisions.
Why is integrating Qualtrics survey capabilities and Digsite’s social media-style qualitative platform so valuable?
Essentially, it improves the agility of your team. Survey results often raise questions or problems that would benefit from a more exploratory research approach.
The integration of Qualtrics + Digsite makes it fast and easy launch one or more group discussions to iterate ideas with your target customer over days or more. With Digsite’s Sprint templates you don’t need to be a professional moderator to get quality participation! And Qualtrics integration allows you collect and aggregate survey data across your qualitative communities, so you can track your results.