Today’s leading organizations are increasingly focused on holistic experiences—those that span the entire end-to-end journey, not just experiencesat individual touchpoints. Those we serve expect their entire set of interactions to be consistent, effective, easy and enjoyable. Experience Management (XM) is a business discipline that requires organizations to be more strategic about how they design and manage these experiences, taking into consideration four areas of focus: products, customers, employees, and brands.

This award seeks to inspire people to create better experiences through actionable insights that drive product innovation, customer devotion, employee engagement, and brand excellence. Qualtrics recognizes and celebrates those who use our XM platform to achieve these outcomes and make a meaningful difference in the world.


Doing business better than before, whether you’re addressing new markets, creating new products and services, improving customer experiences, or recruiting and retaining the best talent, etc.


Fundamentally changing the organization’s approach to data-driven insights and how the organization thinks about the role of Qualtrics in market research, employee engagement, and customer experience.

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Rewards + Rules

The 2017 Insights to Action Award contest is open to all Qualtrics clients. Detailed rules are in the entry form. Submissions will be accepted through October 1, 2016. Winners receive valuable press and awesome prizes:

Grand Prize Winners

Two VIP tickets to the 2017 Insight Summit in Salt Lake City including hotel accommodations, a pair of front row seats to the Summit concert, and a spa day at the Grand America Hotel. The Grand Prize Winner also receives a $5,000 upgrade on a Qualtrics product of their choosing and a trophy presented by Qualtrics CEO Ryan Smith.


One free ticket to the 2017 Insight Summit plus a pair of front row seats to the Summit Concert. Finalists also receive a Qualtrics swag-bag with great gear.

Put your achievements on a world stage

Entry Form

Grand I2A Award

Allianz Global Corporate & Specialty provides integrated insurance solutions to the biggest businesses in the world. With offices in 30 countries, their footprint is massive. By implementing a scalable, democratized customer insights program, they became a true disruptor in their space.

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I2A Gold Awards

I2A Silver Awards

  • Liberty Mutual
  • Pandora
  • Citrix
  • Costa Cruises
  • Thanksgiving Point
  • Ciena
  • Belk
  • Deseret Industries

I2A Bronze Awards

  • Whole Foods
  • Cars.com
  • Fuji-Xerox
  • Ingersoll Rand
  • Jackson College
  • Rocky Mountain University of Health Professions
  • American Academy of Neurology
  • Nebraska

2016 Winner

In a highly competitive market, where consumer devotion hangs in the balance, every product detail matters. That’s why P&G tests, refines, and re-tests using Qualtrics to ensure the highest-quality results.

2016 Finalists

Though they all confronted and solved very different problems, a reoccurring theme among the 2016 finalists was speed and agility – with Qualtrics, each of these innovators collected, analyzed, and acted upon customer data faster than their competition, which allowed them to achieve faster success.