Treadmade + Qualtrics XM

Sophisticated research
made simple

Qualtrics is the world’s leading insights platform available to all Tread employees.

Tread has chosen Qualtrics CoreXM as the preferred tool for running surveys, asking for customer or employee feedback and conducting market research.

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Qualtrics is a flexible tool that can be used to run various types of research studies. Here are some examples:

Customer Experience Management

  • NPS and CSAT studies
  • Digital CX and website feedback
  • Customer Analytics
  • Event planning and feedback

Employee Experience Management

  • Employee Engagement
  • 360 Feedback
  • Employee Pulse
  • Post Training feedback
  • Manager feedback

Product Experience Management

  • Market Segmentation
  • Pricing , packaging and naming Research
  • Concept Testing
  • UX Research
  • Feature Prioritization
  • Conjoint and Maxdiff
  • Product feedback
  • TURF analysis
  • KANO testing

Brand Experience Management

  • Brand awareness and perception research
  • Brand Tracking
  • Ad/Copy/Creative Testing
  • Customer Segmentation
  • Attitude and usage studies

Ad-hoc surveys

  • Polls
  • Quizzes
  • Event planning
  • Compliance surveys

Approved Products and Pricing

Tread has chosen three Qualtrics products – Standard, Advanced and Professional. The product and pricing details are in the table below. You can choose from any of these options below. The costs will be applied against your Department Cost Centers.

Annual Cost
Surveys and Reporting
Analytics
Respondent management
Quality assurance
Automated solutions

Standard

For basic surveys

Annual Cost

$200/User

Surveys and Reporting

Point and click survey platform with 55 question types, Distribution via email, anonymous link and Advanced reports for sharing and presentation

Analytics

No advanced analytics

Respondent management

Basic Contact management

Quality assurance

Intelligent checks for Poor survey design and survey logic errors

Automated solutions

No pre-built automated solutions

Advanced

For more sophisticated research

Annual Cost

$600/User

Surveys and Reporting

Point and click survey platform with 100 question types and advanced logic, Distribution via email, anonymous link, offline app, QR code, social, mail merge and Advanced reports for sharing and presentation

Analytics

Intelligent statistical analysis including data structure visualizations, crosstabs, regressions and correlations

Respondent management

Basic contact management along with embedded data integrations, sampling , mailing list triggers and quota management

Quality assurance

Intelligent checks for poor survey design, survey logic errors, fraudulent or low quality responses and sensitive data collection

Automated solutions

16 Expert-built , automated research projects for conducting common customer, employee, brand and product research use cases

Professional

For advanced research and analytics

Annual Cost

$1000/User

Surveys and Reporting

Point and click survey platform with 100 question types and advanced logic, Distribution via email, anonymous link, offline app, QR code, social, mail merge and Advanced reports for sharing and presentation

Analytics

Advanced statistical analysis including data structure visualizations, crosstabs, regressions and correlations, cluster analysis, conjoint, and maxdiff. Advanced text analysis (topic and sentiment analysis)

Respondent management

Advanced contact and distributions management including contact frequency controls, deduplication, sampling , mailing list triggers, quota management and screen out reporting

Quality assurance

Intelligent checks for poor survey design, survey logic errors, fraudulent or low quality responses and sensitive data collection

Automated solutions

25 Expert-built , automated research projects for conducting common and advanced customer, employee, brand and product research use cases

In addition to these products, Qualtrics also offers add-ons like Dashboards and Integrations. If you are looking for a product to run Customer Experience, or Employee Experience in a programmatic fashion, you will need a different Qualtrics product. Please contact Qualtrics@TreadCo.com for all your requirements

Powerful Survey Editor

  • Design your survey with our intuitive drag-and-drop survey tool, powerful logic, 100 plus question types, and pre-built survey templates.
  • Reach respondents wherever they are with surveys on mobile devices, apps, websites, chatbots and many more
  • Create and test surveys in real time and collaborate effortlessly
  • Customize your surveys and intercepts with 20+ different targeting variables from geolocation to customer segments and site behavior.
NPS Survey

Expert Review

Your Personal Research Assistant helping you Build, QA, send and analyze surveys like a seasoned pro

ExpertReview

Boost response rates and ensure every survey delivers the highest-quality data with ExpertReview. Our advanced artificial intelligence and machine learning monitors your survey in real time and offers recommendations to improve the quality of the overall survey and individual questions — giving you confidence in every project, regardless of your level of expertise. . ExpertReview automatically flags problems like: broken question logic, mobile compatibility, legal compliance issues, and even potential bias in survey question wording. It also ensures your respondents are engaged and verified by flagging bots, speeders, cheaters and gibberish answers.

XM Directory

For managing your panels from design to distribution

Qualtrics XM Directory is your air traffic control for research projects – helping you easily build, manage and engage your research panels. Gone are the days of data silos, multiple spreadsheets, and exporting contacts from your CRM.

  • Automatically add contacts to your panel with in-survey triggers
  • Build rich customer profiles and segments by centralizing all your research in a single system of record
  • Manage opt-outs , contact frequency and panel notifications with personalized messages
  • View distribution metrics including responses, response rate, email metrics and more
Design to Distribution

Stats IQ

Uncover hidden trends and build predictive models, all without ever leaving the platform

Stats iQ Analysis
  • Makes statistical analysis and prediction possible for beginners and delightful for pros.
  • Takes the complexities out of regression analysis and automatically chooses the right statistical tests and translates results into plain english
  • Run segmentation studies with powerful cluster analysis
  • Eliminates prep work so you can go right to deep analysis and prediction

Conjoint and Maxdiff

Powerful techniques to run product, packaging and pricing optimization studies

Take guesswork out of developing products and services customers will love. Whether you’re launching a new product or designing an employee benefits package, product optimisation–powered by conjoint analysis automatically configures the product and price that will have the biggest impact on your business.

  • Automatically discover the perfect product configuration and price before you launch
  • Identify the priority areas for development to maximise your chances of success
  • See the impact of changes to product features and pricing with the intuitive simulator and even benchmark against competitors
  • Analyse your results in a few clicks for powerful, actionable insights
Simulate packages

Key Contacts

Name and Email Role Can help with
John Doe
JohnDoe@Qualtrics.com
Manages the Qualtrics deployment at TreadCo Questions related to account permissions, data privacy settings, or other questions regarding Qualtrics
Jane Success
JaneSuccess@Qualtrics.com
Customer Success Manager for TreadCo Questions related to use cases, training resources, and general best practices.
Jane Doe
JaneDoe@Qualtrics.com
Qualtrics employee, Account Executive New TreadCo licenses, make changes to an existing license, or security related questions.

Frequently Asked Questions

We recommend using the following resources for training and any product related questions:

John Doe (JohnDoe@Qualtrics.com) manages the Qualtrics contract for TreadCo. He can help you with permissions, access to new features, basic troubleshooting, templates and libraries, research best practices and more.

Start with John Doe. If you have urgent needs or know exactly what you want, you can reach out to the Qualtrics Account Executive for TreadCo, Jane Doe (JaneDoe@Qualtrics.com) for any licensing related inquiries.