Choosing the right solution for
market research and experience design
Qualtrics CoreXM
vs. Alchemer
About the data
The data provided in this comparison report comes from G2 Crowd, a leading peer-to-peer review platform that allows users to compare the best business software and services based on user ratings and social data.
These reports were compiled using G2 Compare Reports, a feature that allows side-by-side comparison of up to four competing products based on satisfaction ratings, highlighting the leading product for each metric.
Experience management category comparisons
As organizations have begun to embrace the experience economy and encouraged rapid decision-making by frontline employees, it’s created a culture where multiple individuals, teams and other departments collect feedback from customers, prospects, employees, partners, suppliers and other stakeholders at every touchpoint.
The problem, however, is that much of this experience data (X-data) is collected in a fragmented and unsupervised way, spread across disparate tools, vendors and consultants. The rise of freemium survey and market research tools like SurveyMonkey and Google Forms has only contributed to this challenge, resulting in millions of surveys, massive data silos and growing security risks as personal information is collected at scale.
You’re here because not only do you want to consolidate your experience data to get a singular view of customer journeys, you also want the best and most secure survey tools for research and real-time data analysis to drive breakthrough insights. And that’s where we can help.
Here, we compare Qualtrics CoreXM against Alchemer on five key categories of market research and experience design.
How the platforms perform
Real-time analysis,
actions and alerts
More diverse options to pose questions lead to more detailed and varied insights and make surveys more accessible. This category measures a platform’s ability to cater questions to certain research methods or audiences for maximum return.
Understanding your customers is key to improving and growing your business — but you won’t be able to do so unless you know more about them.
By asking the right survey questions at the right points in their journey, you can capture the information you need to make informed decisions. But only if you’re using the right tools to begin with.
When it comes to market research and surveys to aid experience design and transformation, you need a tool that allows you to not only ask hundreds of questions, but also determine their type and configure them yourself.
HOW THE PLATFORMS PERFORM
Security
Security measures a platform’s ability to keep customer and employee data safe at all times. This includes adherence to recognized standards for risk management and security compliance, such as ISO 27001, FedRAMP and HITRUST.
For organizations around the globe, data security is not just a key requirement but also a competitive advantage.
From managing sensitive data to complying with GDPR, those that can demonstrate their ability to keep customer and employee data safe, anywhere, anytime, are pulling far ahead of those that can’t.
Your customers and employees expect you to keep their information safe — but do you have a platform capable of doing so?
How the platforms perform
Multilingual surveys
and localization
Multilingual surveys and localization measure an organization’s ability to quickly, easily and accurately translate survey content into several languages so that it can be distributed to various audiences.
If you want to carry out research across geographies, multilingual surveys and localization are essential.
Through localization, you can translate your surveys into several languages before distributing them to your target audiences. Respondents then select their preferred language(s) and can fill in your surveys with confidence. This not only results in higher response rates, but also more accurate answers as nothing’s lost in translation and it’s a better experience overall.
The best research platforms will enable you to manage survey translation and consolidate research data in one place, making it far easier for your international teams to glean insights and do regional breakdowns. It’s this kind of capability that truly sets researchers apart.
Having used a wide variety of survey and data collection platforms including SurveyMonkey, Alchemer (previously SurveyGizmo) and many others, I can say, without hesitation that Qualtrics is by far the most comprehensive. From robust and intuitive survey programming to role-based dashboards, Qualtrics makes it easy to provide my stakeholders with the customer data they need when they need it.
Brian R.
Research Analyst Marketing
How the platforms perform
Question types
More diverse options to pose questions lead to more detailed and varied insights and make surveys more accessible. This category measures a platform’s ability to cater questions to certain research methods or audiences for maximum return.
Understanding your customers is key to improving and growing your business — but you won’t be able to do so unless you know more about them.
By asking the right survey questions at the right points in their journey, you can capture the information you need to make informed decisions. But only if you’re using the right tools to begin with.
When it comes to market research and surveys to aid experience design and transformation, you need a tool that allows you to not only ask hundreds of questions, but also determine their type and configure them yourself.
How the platforms perform
Quality of support
Quality of service and support measures an organization’s ability to help and empower customers. This means maintaining effective communication, being transparent, caring and trustworthy. It also looks at the flexibility and reliability of the services provided — from routine assistance to on-demand and on-site services, e.g. implementation and training.
No matter the tool — the quality of service and support provided by your market research vendor is critical in ensuring customer satisfaction and adoption. And the brands that continue to deliver, are those that are winning.
It’s all about having a customer-centric approach; whether you’re updating software or running on-site training sessions. When you deliver world-class support, you not only retain your existing customers — you attract new ones as people begin to advocate on your behalf.
Get started with Qualtrics today
About Qualtrics
Give everyone the tools they need to delight and disrupt at every stage of the experience design process — from market insights and needs assessments, to concept testing and pricing research. Choose from 20+ fully-automated, guided solutions that come with pre-built listening instruments, analytics and reporting to get you up and running quickly.
Turn customers into fanatics
Hear every customer’s voice, fix every broken experience, and increase customer loyalty and spend.
With Qualtrics CustomerXM, you get the power of the ultimate listening engine, predictive intelligence and analytics, and full closed-loop actioning capabilities. All of this gives you a holistic understanding of your customers’ experiences, so you can take the right actions that drive meaningful impact.
Put your people first
Gather continuous feedback from every employee experience to take the right actions to improve engagement, talent planning, productivity and innovation.
Whether you’re in the office, on job sites or working remotely, Qualtrics EmployeeXM enables you to hear every voice in your organization and provides the tools you need to design the best experiences for your workforce.
Create breakthrough experiences
Design and deliver the products, services, cultures and brands that customers and employees want next.
DesignXM is the software used by the world’s most loved brands to create disruptive new products, reimagine service offerings, adapt to the new world of work, and create brand experiences that drive loyalty and growth.