Forrester on the value of Enterprise Experience Management

Here's what the experts have to say about the ROI and benefits of research on the Qualtrics Experience Management Platform.

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Technology options for conducting market research have skyrocketed in recent years. So have the risks.

Protect your business from potentially damaging financial, PII loss, compliance, data storage, and GDPR pitfalls.

Squash shadow IT

Make software asset management and change control simple with defined governance and configuration management. Our scalable platform spells the end of “old world” shadow IT — systems and solutions used inside organizations without oversight or approval

Advanced security protocols

Qualtrics is ISO 27001 and FedRAMP certified. With information security best practices in asset management, access control, cryptography, and network security, Qualtrics is trusted by U.S. government agencies and 80% of the Fortune 500 to handle essential data.


Qualtrics data deletion saves you hours of manual work and makes it easier to respond to GDPR data subject requests. Erasure happens in one place, with just a few clicks, reducing your total cost of ownership.

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Rogue research software is risky business

See how you can deploy an enterprise-grade platform that employees embrace, with IT governance, security, and compliance that meet your demands.


  1. You don’t know when employees are gathering business information or how it’s being used
  2. Business data gathered in personal accounts leaves with the account owner
  3. Individual accounts don’t follow standards for branding or security
  4. Ad hoc survey tools can expose critical company data to unauthorized users

Why is Qualtrics the world’s leading experience management platform?

When it comes to advanced tools for improving customer, employee, product, and brand experiences, Qualtrics offers the most powerful platform in the iundustry. Discover why 9,000 clients and 75% of the Fortune 500 rely on our XM platform and why Qualtrics earned a 98% customer satisfaction rate.

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Be GDPR-ready with one-touch data deletion

We make it easy to meet GDPR Right to Erasure requests. Discover how you can conveniently delete personal data stored in survey responses, tickets, and contacts, no matter where the data originated.

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Get the enterprise-grade security you demand

Why do 75% of the Fortune 100 trust us for unrivaled data protection?

Our Platform:

  • Provides superior security tools and control
  • Is already FedRamp Certified
  • Is built to curb shadow IT
  • Meets the ISO 27001 gold standard
  • Is GDPR ready
  • Serves more of your research needs
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Why do Fortune 500 IT leaders trust Qualtrics?

The proof is in the numbers. And in endorsements from your peers. Explore these resources to learn why the world's best brands turn to Qualtrics for greater control, cost savings, privacy, and user satisfaction.