Qualtrics Experience Management

software to help turn
customers into fanatics
products into obsessions
employees into ambassadors
and brands into religions

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Four Core Experiences.
One Platform.

Measure and improve every meaningful interaction. Turn customers into fanatics who stay longer, spend more, and tell friends.

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See how jetBlue creates lifelong customers

Develop and build products people love. Perfectly predict and price packages that people will obsess over.

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See how the Chobani team develops breakthrough products

Develop a phenomenal culture by improving each phase of the employee lifecycle. Attract, train, and retain a world-class workforce of ambassadors.

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See why it all starts with the employee at Volkswagen

Build an iconic brand. Identify brand drivers, test ads, and execute positioning that turns brands into religions.

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See how L.L. Bean keeps a 100-year-old brand top of mind

Close Gaps.
Experience
Breakthroughs.

Qualtrics is the platform that the world’s most iconic companies use to close experience gaps and deliver breakthrough results. The XM Platform makes it simple for any organization to collect, understand, and take action on experience data (X-data)—the beliefs, emotions, and sentiments of customers and employees.

Collect experience data
from stakeholders at every
meaningful touchpoint
Analyze and understand
why things are happening
and what to do about it
Automate the actions that drive improvement across customer, employee, product, and brand experiences

Better Experiences
Start with
Better Research.

Sophisticated research made simple. Join the 9,000+ brands and 99 of the top 100 business schools that use ResearchCore to create loyalty-driving experiences, close experience gaps, and deliver breakthrough results.

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Get ready to love the future of business

See how Qualtrics can help improve the experiences that matter most to customers and employees

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