Social Media Advertisement Study
Social media has become an advertising machine. Brands have flooded these platforms to place products in front of consumers and have created massive influencer programs to nudge users into making a purchase. In today’s digital age, how effective is social media advertising in building customer loyalty, and what do consumers have to say about it?
Read more in the blog here.
92%
of social media users have researched a new brand in the past month because of an ad in their feed
Ads drive product discovery
Users were asked to rank different types of posts by which was most likely to drive them to purchase a new product
1.
Ads on social media
2.
Post from a brand you follow
3.
Promoted post in feed
4.
Post featuring a product from an influencer
1.
Ads on social media
2.
Post from a brand you follow
3.
Promoted post in feed
4.
Post featuring a product from an influencer
63%
of social users say they’ve seen a product on social media, then researched and purchased later
Millennials are the most likely to purchase from brands they've discovered on social media
| 20% | 80% |
|---|---|
| Gen Z | |
| Millennials | |
| Gen X | |
| Baby Boomers |