For retailers, expectations are changing

Today, successful retailers don’t just sell products—they create experiences. These experiences are personalized and unique, and they make shopping more convenient, more rewarding, and just more fun.

Standing out from the competition requires connecting every unique touchpoint to understand the entire experience. Retailers have access to more data than ever before. Experience data (X-data) like beliefs, emotions and sentiments, as well as the operational data (O-data) such as costs, traffic and sales. When you combine X+O data, you break down silos and get closer to your customers. You understand them better, build greater loyalty and propel growth.

Manage and create quality retail experiences on one platform

X-data is the "why" that reflects the beliefs, emotions and sentiments of customers and employees. The Qualtrics XM Platform delivers a unified, holistic view of the experiences you deliver and highlights where attention is needed. So you can focus on winning over customers, driving employee retention, building your brand across multiple-touchpoints and creating products that people love.