For retailers, expectations are changing
Today, successful retailers don’t just sell products—they create experiences. These experiences are personalized and unique, and they make shopping more convenient, more rewarding, and just more fun.
Standing out from the competition requires connecting every unique touchpoint to understand the entire experience. Retailers have access to more data than ever before. Experience data (X-data) like beliefs, emotions and sentiments, as well as the operational data (O-data) such as costs, traffic and sales. When you combine X+O data, you break down silos and get closer to your customers. You understand them better, build greater loyalty and propel growth.
59% of customers who have a poor experience with a retailer either decreased or stopped spending after that poor experience. This is higher in retail than any other industry.
Customers value great retail experiences
86% of consumers are willing to pay more for a better customer experience.
Retailers that tap into the emotions, sentiments and beliefs of customers to develop seamless, omni-experiences are seeing this translate to improved loyalty, retention and revenue.
Retail brands that rely on Qualtrics
Create the most authentic connection between customers, employees and brands
With Qualtrics, you can collect that all-important X-data and combine with O-data to detect shopping trends, predict buying behaviours, increase footfall, design better products and track brand perception. You can do the same for your employees to understand productivity and retention concerns and take action to improve employee engagement.
91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.
Manage and create quality retail experiences on one platform
X-data is the "why" that reflects the beliefs, emotions and sentiments of customers and employees. The Qualtrics XM Platform delivers a unified, holistic view of the experiences you deliver and highlights where attention is needed. So you can focus on winning over customers, driving employee retention, building your brand across multiple-touchpoints and creating products that people love.
Qualtrics uniquely provides the expertise, technology and services retailers need to build and execute an XM program that addresses key challenges and drives sustainable growth.
More than 75 percent of the Fortune 100 use Qualtrics to power their experience management programs
See how your business can deliver breakthrough customer, employee, product and brand experiences
Listen to customers at every meaningful touchpoint, understand the customer experience, and act on the things that deliver measurable impact.
Launch breakthrough products and retail services by putting your customer at the heart of every decision.
Understand your market and your competitors better than ever before and create lasting connections with your brand.