Super Bowl LIII
by the Numbers
of viewers are able to correctly name
as the Halftime show sponsor.The same number of people (46%) were able to correctly recall one of Adam Levine’s tattoos.
of viewers only see the ads during the game, not online before or after
Sample size Details:
Qualtrics conducted two separate studies between January 31st and February 6th, 2019.
Statistics addressing 2018 Super Bowl and general advertising: 1,000 respondents. Margin of error is 3.1% at the 95% confidence level.
Statistics addressing 2019 Super Bowl: 660 respondents. Margin of error is 3.8% at the 95% confidence level.