Site Intercept - Site Intercept Basics | Qualtrics

Site Intercept Basics

Key Concepts

Welcome to Site Intercept! In the following tutorials you will learn everything you need to design, target, and deliver customized content to your website visitors. Before diving in, take a look at the following key concepts.


A Creative is the piece of content you’ll display to your website visitors. This Creative can take many forms, such as a PopOver, a Feedback Link, or an InfoBar across the top of your website.

This Creative is an InfoBar used to announce a new book to website visitors.


An Intercept allows you to target website visitors and show them specific Creatives. Display Logic on the Intercept allows you to create logic conditions that target or qualify certain visitors (e.g., if the visitor is on a certain page of your site or if a cookie in the visitor’s browser contains a certain value). If a visitor meets the Intercept Display Logic, then the Intercept will display the specified Creative.

This Intercept is set to show the New Book Announcement Creative to visitors on mobile devices.

Action Sets

Actions sets designate the Creative you’d like to display. A simple Intercept may have one Action Set, while a more complex Intercept may have multiple action sets. If you have multiple Action Sets, the Intercept will evaluate the logic specific to each Action Set, beginning with the first. If an Action Set is evaluated and all of the logic passes, then none of the following Action Sets will be evaluated. A single Intercept is only capable of ultimately carrying out a single Action Set.



The Target is the survey or web page that your visitors will be directed to when they click on your creative. With most Intercepts, you’ll want the visitor to take some sort of action. For instance, if you have a PopOver offering a coupon, you’ll want the visitor to click a link on the PopOver and open the coupon page, which in this case, is your Target.

If visitors click on this Creative, they will be directed to the Book Club Survey.


A Zone is a collection of Intercepts in your account. Zones make implementation easy. Rather than placing code on your website for each individual Intercept, you can place the Zone code on your site once, and all Intercepts you create in the future will run automatically.


A Zone is also useful for administrative purposes. If you have an administrative account, you’ll be able to specify which users will be able to edit Intercepts in which Zones. For example, you might want to specify that only those in the marketing department can deploy Intercepts on your homepage, and only those in your technical support department can deploy Intercepts on your tutorials page.


Site Intercept is divided into five tabs, noted along the top of your screen – Home, Creatives, Intercepts, and depending on your account access, Zones and Administration.


  • Home is where you’ll be directed when you first log into your account. This section includes an overview of the activity in your account as well as information on the latest new features and updates.
  • Creatives is where you will design the content to be displayed to your website visitors.
  • Intercepts is where you will create rules that determine which Creatives to show your visitors.
  • Zones allows a Site Intercept administrator to segregate Creatives, Intercepts, and users into different collections, or Zones, for easier implementation. You will typically get the code to implement Site Intercept from the Zones section.
  • Administration allows a Site Intercept administrator to check activity levels for the entire license and manage user accounts.

If you would like to learn more about how other users have implemented Site Intercept, please click here to download a PDF containing usage statistics.