The PopOver is an excellent way to grab your visitor’s attention. It’s also one of the most commonly used Creatives.
PopOvers can be used for a variety of purposes, including for displaying notices, advertisements, invitations, or special offers.
With PopOvers visitors must interact with the PopOver before they can continue their visit, which elicits high click-through rates, at the cost of its interruptive nature.
How It Works
The PopOver is an embedded window that appears on your website, overlaying your page content. It can be animated, and you can have it display anywhere on the page.
The PopOver fills the same role as a traditional PopUp window. However, rather than opening a new window that is subject to PopUp blockers, the PopOver is a piece of HTML embedded directly onto your website. Some advanced ad-blockers are able to detect and prevent this content, but most visitors will see the PopOver if they meet your targeting conditions.
As with all website content, there are pros and cons to using a PopOver. Take the following considerations into account when deciding if this is the right Creative for your project.
- A more accurate sample: For website feedback, less visible Creatives such as a Feedback Link tend to attract those with strong opinions looking for an outlet. A PopOver, on the other hand, requires action from each visitor that qualifies. For keeping a general site satisfaction score, feedback received through a PopOver tends to be more balanced and representative.
- Higher click-through rates: Although some visitors may have PopOver fatigue from seeing this Creative used extensively across the web, PopOvers can still attract a higher click-through rate than other less visible Creatives.
- PopOver fatigue: If you find your click-through rate isn’t where you’d like it, consider other prominent alternatives such as the Slider or the InfoBar. These Creatives, though not quite as visible, are novel for visitors and thus may attract the same attention.
- Change in website behavior: Because PopOvers are so prominent, they may impact visitors’ behavior. Consider an eCommerce site: a PopOver offering a limited-time discount matches the visitors’ intent and can increase revenue. However, a PopOver on the checkout page inviting them to take a survey may distract them from finalizing their purchase.
Setting Up Your PopOver
A PopOver Creative is built exactly the same as other standard Creative types. For a refresher on how to build a Creative, refer to the Editing Creatives page. The following settings are unique to PopOvers and are available in the Change Options section:
Display After specifies the number of seconds to wait before triggering your PopOver to appear. This time is in addition to any time requirement you may have set when creating your Intercept conditions.
Close After specifies the number of seconds to wait before automatically closing the PopOver. This starts counting from the time the PopOver is displayed on the page. When left at 0 seconds, the PopOver will remain open until the visitor clicks on the Target or closes the window.
Once you’ve enabled the option you’ll see a grid where you can choose a path for the Creative to follow. Simply select a Start Position and End Position. You’ll also see the following new options:
- Animation Duration: Change the amount of time it takes for the PopOver to move from the Start Position to its final Display Position.
- Animation Transition: Change the way that your visitor sees the PopOver animation. For example, Bounce Past will make the embedded window go beyond its final Display Position and then bounce back to it.
When enabled, the Shadow Box option allows you to draw more attention to your PopOver by dimming the web page behind it.
You will have the option to change the opacity of the shadow, and also to specify whether to dim gradually or immediately.
By default, PopOvers with a delay, are built and hidden as soon as the page is loaded. This way when it’s time to display the PopOver, everything is pre-built and can slide in smoothly. It’s best to leave this option checked unless your PopOver contains media that is set to autoplay.
where SI_8DrhAAilvruny61 is replaced with the ID of your Intercept.
For Qualtrics surveys as embedded targets, attempt to close PopOver on survey completion
If a Qualtrics survey is embedded directly into your PopOver (as opposed to providing a link to take the survey), check this box to have the PopOver close automatically once the visitor finishes the survey.
In Internet Explorer 7 and older, or in other browsers that do not support auto-close, this functionality will not be available to the visitor.