The Feedback Link collects visitors’ opinions of your website. These links are typically found on beta websites or on recently refreshed websites, although more and more companies are opting to use them as a permanent website feature.
Feedback Links are also useful as checkout reminders, to provide contact information, or to give visitors an opportunity to report technical issues. Additionally, they can serve as a prompt for lead generation.
How It Works
Unlike more active Creatives such as the PopOver, the Feedback Link does not interrupt the visitor’s experience. Instead, it is constantly available on the side of the website, overlaying the existing content. Because it does not draw as much attention as other Creatives, you may see a lower response rate.
Because a Feedback Link is passive, it may attract extreme viewpoints in the survey results. People actively seek out a way to provide feedback because they had either an extremely bad or an exceptionally good experience. The less visible the link is, the more it tends to attract this sort of extreme data.
In general the Feedback Link is appropriate for collecting reactive website feedback. For an accurate reading of overall site satisfaction, a more visible Creative such as a PopOver is more appropriate.
Setting Up Your Feedback Link
The Feedback Link has its own unique set of editing tools not found in other Creative types. Follow these instructions to set up a Feedback Link:
- Go to your Feedback Link Creative.
- Select one of the pre-made Feedback Link images or upload your own.
- In the Element Options at the top of the page, select the Position you’d like for your Feedback Link.
- You can set a distance from the top or bottom of the browser window to display your Feedback Link. By default, the feedback link is displayed in the middle. The example below has placed the Creative 100 px from the top of the page.
- See the result below.
Feedback links are positioned relative to the browser window, so they follow the visitor as they scroll down the page.