Site Intercept - Browsing Session Conditions | Qualtrics

Browsing Session Conditions

Introduction

Browsing Session conditions allow you to target visitors based on their website behavior. For example, you could provide a website feedback survey to visitors who have visited at least three pages, or you could show a coupon to visitors on the shopping cart page.

On this support page you’ll learn about the different Browsing Session conditions, and how to use them.

Current URL

With Current URL, you can target visitors a specific page or set of pages on your website. This is perhaps the most common targeting criteria.

To Create a Current URL Condition

  1. Click the plus sign to add a new logic condition. You’ll notice that Current URL is the default condition. If you are editing an existing condition, select Browsing Conditions, and then select Current URL.image11
  2. Choose how you would like to target. Here are some commonly used options:image06
    Is
    Target if the visitor is on a specific page.
    Contains
    Target if the visitor is on a page that contains a specific phrase in the URL. For instance, on a clothing website, /new-arrivals/ may be included in the URL of all pages in the new clothing items section.
    Query Parameter
    Target those who have a specific query parameter in the URL. For example if you are A/B testing a page on your website, and have added “&Version=B” to the end of the URL, you could use Query Parameter to check if Version is equal to B.
  3. Enter the entire URL, a portion of the URL, or a parameter of the URL that you would like to target.image09

Page Referer

With the Page Referer condition, you can target visitors based on the page they came from to arrive at the page they are currently on. For example, on a commerce website you might want to offer a coupon to visitors who left the shopping cart page without checking out. To accomplish this, you’d set two conditions: “If Referer is <shopping cart page>” and “If Current URL is not <checkout page>”.

Qtip: A page is considered a Page Referer if it “refers” the visitor to their current page through a link. If the visitor simply types your page URL into their address bar, they won’t have a Page Referer.

To Create a Page Referer Condition

  1. Click the plus sign to add a new logic condition.
  2. Select Browsing Session, and then select Page Referer.image15
  3. Complete the logic statement using the same steps described for the Current URL condition.

Site Referer

Use Site Referer to target visitors based on which website directed them to your website. For example, If a partner website placed a link to your site on their homepage, you could target visitors coming from this link with a special welcome message.

Qtip: A site is considered a Site Referer if the visitor clicks a link on that site that takes them directly to your website. If the visitor simply types your URL into their address bar, they won’t have a Site Referer.

To Create a Site Referer Condition

  1. Click the plus sign to add a new logic condition.
  2. Select Browsing Session, and then select Site Referer.image13
  3. Complete the logic statement using the same steps described for the Current URL condition.

Search Term

Use Search Term to target visitors based on the search term they used to arrive at your website. This works with Google, Yahoo, and Bing search engines.

Qtip: While search terms can be powerful targeting criteria, search engines are beginning to limit how often they provide this information. Google in particular no longer provides this data for visitors who performed a search using a secure page. This includes any search from a user logged into their Google account, or any search typed directly into the address bar of browsers such as Chrome.

Still, even with this limitation, Search Term can be an effective way to catch at least some visitors.

 

To Create a Search Term Condition

  1. Click the plus sign to add a new logic condition.
  2. Select Browsing Session, and then select Search Term.image08
  3. Complete the logic statement using the same steps described for the Current URL condition.

Page Count

Use Page Count to target visitors based on how many pages they have visited on your website. For example, on a website feedback survey, you may want feedback from visitors who have browsed to at least three pages.

Technical Tip: Only pages containing Site Intercept code are tracked in Page Count. Page Count is tracked for the duration of the visitor’s session. This includes any pages they visit while the browser tab is open. If the visitor leaves your website but returns in the same browser tab, pages from both visits will be included.

 

To Create a Page Count Condition

  1. Click the plus sign to add a new logic condition.
  2. Select Browsing Session, and then select Page Count.image01
  3. Choose whether you would like to target based on Total Pages Visited or Unique Pages Visited.image14
  4. Indicate how many pages you’d like to use for your condition.image12
  5. Indicate whether the pages visited should be Equal to, Not Equal to, Greater Than, Greater Than or Equal to, Less Than, or Less Than or Equal to that number to meet the condition.image02

Site History

Use Site History to target visitors based on specific pages they have or haven’t been to during their visit. This is often used in conjunction with other conditions. For example, in a site feedback survey, you may want to target those who have been on the website at least 3 minutes and had your homepage as the first page of their visit.

 

Technical Tip: Only pages containing Site Intercept code are tracked in Site History. Like Page Count, Site History is tracked for the duration of the visitor’s session. This includes any pages they visit while the browser tab is open. If the visitor leaves your website but returns in the same browser tab, pages from both visits will be included. Site History is stored in a cookie. By default, up to 2kB of history is stored. This limit may be changed by going to Administration, and then clicking Organization Settings. If the visitor has more than 2kB of history, the first page of their visit as well as the most recent pages will be stored.

To Create a Site History Condition

  1. Click the plus sign to add a new logic condition.
  2. Select Browsing Session, and then select Site History.image04
  3. Select whether you would like to target any Visited URL, the First Visited URL, the Last Visited URL, or the Only Visited URL.image03
  4. Complete the logic statement using the same steps described for the Current URL condition.

 

Time Spent or Focused On Site

Use Time Spent On Site or Time Focused On Site to target visitors based on how long they have been on the site.

Time Spent On Site refers to how long the visitor has had your website open in a browser window. Time Focused On Site refers to how long the visitor has had your website open as the front, “in-focus” window on their computer. Time Focused On Site is typically a more accurate indicator of visitor engagement.

Technical Tip: Time On Site is updated every time the visitor loads a new page. For example, a condition of Time Spent On Site Greater Than 10 Seconds would be met the first time the visitor loads a new page after they have been on the site for 10 seconds. To target visitors on the first page of their visit, consider adding a delay in the Change Options section of your Creative rather than using Time On Site logic.

To Create a Time On Site Condition

  1. Click the plus sign to add a new logic condition.
  2. Select Browsing Session, and then select either Time Spent On Site or Time Focused On Site.image10
  3. Select whether you would like to target visitors who have been on the site Greater Than or Less Than the time you will specify.image00
  4. Select whether to use Seconds, Minutes, or Hours for your targeting.image05
  5. Enter the amount of time to use for your targeting.image07