Site Intercept - User Info Conditions | Qualtrics

User Info Conditions

Introduction

The User Info conditions allow you to target visitors based on demographic information, such as their location or their device type.  On this page, you will learn about the different User Info conditions, and how to apply them in your Intercept.

Location

Using Location, you can target visitors from a specific area.

To set up Location targeting

  1. Go to the Edit Intercept page in the Intercepts section.image13
  2. On either the Intercept level or the Action Set level, create a new display criteria.image23
  3. Select User Info, and then select Location.image15
  4. Leave the next drop-down set to Is to select locations that should be targeted, or switch it to Is Not to select areas that should be excluded from targeting.image21
  5. Click Select Locations.image09
  6. Select the regions you wish to target.image02
  7. Once the appropriate regions are selected, click Save.image11
Technical Tip: Site Intercept uses the visitor’s IP address to approximate their location, according to the MaxMind GeoIP database . Regions are presented according to data accuracy. In Canada, targeting is available at the province level. In the United States, it is available at the state level, and in some cases the metropolitan area level. In other countries, targeting is available only at the country level due to low accuracy.

Targeting is 99.8% accurate on the country level, 90% accurate on the state level, and 83% accurate on the US city level within a 40 kilometer radius.

IP Address

Using IP Address conditions, you can target or exclude specific visitors from seeing your Creatives. For example, you could use IP Address targeting to exclude those in your office from seeing a Creative. This is useful for projects such as satisfaction surveys, where having employee responses might invalidate data. In the testing/demo phase of your implementation, you could use IP Address targeting to only display the creative to those visiting your webpage from your office’s network.

 

To create an IP Address condition

  1. Go to the Edit Intercept page in the Intercepts section.image03
  2. On either the Intercept level or the Action Set level, create a new display criteria.image23
  3. Select User Info, and then select IP Address.image24
  4. Choose how you would like to target.image10The most common conditions are –
    Is
    Target just one specific visitors’ IP address. For instance, your own address so no one else will see the live Intercept.
    Is Not
    Exclude just one specific visitors’ IP address.
    In CIDR Range
    Include a range of IP addresses, for instance, an entire office location.
    Not in CIDR Range
    Exclude a range of IP addresses.
  5. Input the IP address or IP range.image06

 

Qtip: Not sure what your IP address is? Google “What is my IP” to find out! Not sure what CIDR Range of IP addresses to use? Your internal IT department can usually provide this information.

Browser

Use this option to target visitors based on what browser they are using. For example, in older versions of Internet Explorer, you may want to show a Creative inviting the visitor to upgrade their browser. You can also target device types in the Action Set Options.

To create a Browser condition

  1. Go to the Edit Intercept page in the Intercepts section.image03
  2. On either the Intercept level or the Action Set level, create a new display criteria.image23
  3. Select User Info, and then select Browser.image07
  4. Leave the next drop-down set to Is to target specific browsers, or switch it to Is Not to exclude specific browsers.image18
  5. Select which browser and which version of that browser (where available) you would like to target or exclude.image22

Device Type

Certain Creatives may work best on certain platforms. For instance, a PopOver that looks great on a laptop may be difficult to navigate around on a mobile phone. Device Type targeting allows you to show different Creatives depending on which device the visitor is using. You can also target device types in the Action Set Options.

To create a Device Type condition

  1. Go to the Edit Intercept page in the Intercepts section.image03
  2. On either the Intercept level or the Action Set level, create a new display criteria.image23
  3. Select User Info, and then select Device Type.image25
  4. Leave the next drop-down set to Is to target specific devices, or switch it to Is Not to exclude specific devices.image01
  5. Select the device you would like to target or exclude. Specific platforms such as Android and Blackberry are available, or you can simply choose Mobile.image04

 

Technical Tip: Both phones and tablets typically report as being mobile devices. iOS distinguishes between tablets and phones in this reporting, but unfortunately Android does not. One potential way to target Android phones versus tablets is to look at screen resolution (see below). For example, you could specify to show the Creative designed for phones if the screen width is less than 600px. This would miss newer phones with HD screens, but would accurately target older devices.

Screen Resolution

Use this option to target or exclude visitors based on the size of their screen. For example, a 500px-wide PopOver may not display well on a 400px-wide mobile screen.

Some common screen resolutions:

Resolutions
Example Devices
320×240
Android devices
1024×768
iPad 1, iPad 2
2048×1536
iPad 3
480×320
iPhone 3GS and lower, Android devices
960×640
iPhone 4, iPhone 4S
800×480
Android devices, Windows Phone 7
1280×800
Android tablets like Google Nexus 7, Samsung Galaxy Tab 10.1, Motorola Xoom, Asus Eee Pad Transformer
1024×600
Android tablets like Samsung Galaxy Tab 7
640×360
Symbian3 devices like Nokia C7
854×480
Android devices, MeeGo N9
1136×640
iPhone 5
1334×750
iPhone 6
1920×1080
iPhone 6 Plus

To create a Screen Resolution condition

  1. Go to the Edit Intercept page in the Intercepts section.image03
  2. On either the Intercept level or the Action Set level, create a new display criteria.image23
  3. Select User Info, and then select Screen Resolution.image17
  4. Choose whether you would like to target based on screen Width or Height.image08
  5. Choose whether you would like to target devices Equal to, Not Equal to, Greater Than, Greater Than or Equal To, Less Than, or Less Than or Equal to the size you specified.image20
  6. Specify the pixel width or height you would like to target.image05

Browser Size

Use this option to target or exclude visitors based on the width or height of their browser window. This could be useful to ensure your Creative won’t cover important site content when the visitor is viewing the site in a smaller window. Nearly all of our website visitors have a screen resolution of 1024 x 768 or greater.

To create a Browser Size condition

  1. Go to the Edit Intercept page in the Intercepts section.image03
  2. On either the Intercept level or the Action Set level, create a new display criteria.image23
  3. Select User Info, and then select Browser Size.image16
  4. Choose whether you would like to target based on screen Width or Height.image12
  5. Choose whether you would like to target devices Equal to, Not Equal to, Greater Than, Greater Than or Equal To, Less Than, or Less Than or Equal to the size you specified.image19
  6. Specify the pixel width or height you would like to target.image14