Post-event feedback is a critical step in the event planning process and the questionnaire should be planned out and queued up before the event begins. For the best response rates, surveys should be sent within 24-48 hours with fewer than 10 questions. Surveys can also be sent on the final day of the event, so the information is fresh in the respondent’s minds.
Post-event surveys should be used to measure success and collect information that will fuel the strategy and logistics for your next event. It should also be used in any follow-up items that need to be closed with attendees.
This survey template will include key questions like:
- Would you recommend this event to a friend?
- What was the best/worst thing about the event?
- How likely are you to attend this event in the future?
- How would you rate this event on a scale of 1 to 10?
Every post-event survey will look different, but post-event surveys should deliver success metrics, expose areas for future improvement or growth, and drive future event strategy. Be sure you also include an open-ended question so attendees can leave any feedback they want.
The valuable insights you’ll gain from a post-event survey will make your next event be an even bigger success.
Download our Event Feedback survey template and use it with your Qualtrics Research Core™ account. Don't have an account? Create one for FREE today!