Customer Survey Software

Measure and optimise your customer experience with customer survey software

Create customer experiences that drive loyalty and spend by understanding the key drivers of customer satisfaction at every touchpoint. Survey your customers in the moment across multiple channels and see all your data in real-time on a single platform

See the possibilities with a free personalised demo

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Trusted by over 11,000 brands and 99 of the top 100 business schools

The most sophisticated customer survey software tool
is also the easiest to use

Deliver personalized interactions at scale

Create, customize, and modify your customer surveys in minutes with a drag-and-drop user interface, a library of 100+ question types, and pre-built survey templates designed by PhD survey scientists. Start conversations with customers wherever they are through apps, websites, email, SMS, chatbots and many more.

Predict what customers will do next

Predict what your customers will do next and anticipate their future needs with predictive analytics. It’s all done automatically so every time you log in, you’ll see the actions you need to take to have the biggest impact on your business.

Embed CX throughout your organization

Activate your organization by embedding customer survey feedback into your employees’ daily routines using their exciting tools and processes. Everyone in the organization can see the data that matters to them with role-based dashboards that automatically surface the right insights to the right people.

Customer surveys on every channel

Improve your response rates by engaging customers on the devices and platforms they want to use. With Qualtrics CustomerXM™ you can collect customer feedback through:

Email
Chatbots and messaging apps
Text or SMS
Mobile
Native apps
Offline apps
many more

Learn more about survey distribution

Expert-designed surveys every time

Get high-quality, actionable data with every customer survey. Choose from a range of pre-built templates designed by PhD customer survey scientists or, build your own and rely on ExpertReview to do the heavy lifting for you. It automatically analyzes every question and recommends improvements before you hit ‘send’ so you can be confident you’re launching a best-practice survey every time.

Automatically predict customer churn

Automatically identify at-risk customers and take action to reduce churn with Predict iQ. It learns on all your data from spend and repeat visits to customer feedback and makes powerful predictions about future behaviour so you can take action when your customers need it most.

Take action across the organization

Follow up with customers easily with built-in closed-loop follow-up and action planning. When a customer response meets certain conditions, a ticket is automatically raised with the right people to step in and take action. And with action planning tools to track it all the way through to resolution, you’ll be able to make sure every customer is taken care of.