With Qualtrics we have much more control over our research and the data we get back is much more robust than when we outsourced the process.
Hywel Benbow, Vice President - Global Data & Analytics
HOW GEMS EDUCATION CLOSED THE EXPERIENCE GAP
MOVING AWAY FROM DATA SILOS
Parent feedback used to sit in a silo, where data was placed in an insular management system that was incapable of reciprocal operation with other groups of data that were – or should have been – related. The GEMS Education team now brings all data together so that parallels can be drawn between experience and student grades, age, curriculum etc.
OPERATIONAL AND EXPERIENCE DATA TOGETHER
The team now combines operational data from Salesforce such as school ID and the date a child joined the school with parent feedback, allowing them to perform a more robust data analysis.
UNDERSTANDING THE ‘WHY’ BEHIND BEHAVIOUR
With data now on a single platform, GEMS Education can monitor what is driving performance on multiple levels within an integrated umbrella system. From NPS scores to individual school grade challenges and student turnover – they can take action and respond more efficiently in future.
SHARING INSIGHTS ACROSS THE GROUP
The insights gathered by the team are shared across the network, allowing nearly 50 schools to identify and learn from best practice.
We can now link feedback to any operational data we have in other systems, it’s incredibly powerful
Hywel Benbow, Vice President — Global Data & Analytics.
increase in response rate after switching to Qualtrics
of Dubai’s top ‘Outstanding’ schools run by GEMS Education
students across the Middle East
In contrast to their previous supplier, with Qualtrics, the team can now easily monitor trends in feedback over time to assess how GEMS Education is improving.
SMARTER SURVEYS, BETTER INSIGHTS
With embedded data from other systems, the team at GEMS Education can offer a better user experience by asking smarter questions and get better quality insights by analysing information alongside data collected elsewhere in the organisation.
POWERFUL, EASY TO USE ANALYTICS
Advanced analytics at the click of a button makes it easy for the small team at GEMS Education to draw out insights and dig deep into the data without having a team of data scientists on hand.
EMPOWERING EVERYONE TO ACT ON FEEDBACK
Reports are easily shared with the right people in the organisation and it is easy to drill down by school, curriculum and any other demographic data.