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Customer relationship best practices ebook

Strengthen customer relationships
and drive unwavering loyalty

Smiling woman handing a customer their purchase

Every customer experience matters – and if you want to drive unwavering loyalty, knowing how to improve them matters even more.

Customer relationship health management – the art of measuring the health of your relationships and then taking targeted actions to improve them – is a capability currently beyond most existing relationship programs which focus on measurement, rather than management.

The brands that get ahead and adopt this approach will ensure customer relationships remain healthy as needs evolve, increase customer lifetime value, loyalty and retention. Find out how with our best practices guide.

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In this guide you’ll learn...


  • What is (and isn’t) relationship health management?
  • The benefits of a management-not-measurement approach
  • Best practices to strengthen your customer relationships and improve loyalty

The world’s top brands trust Qualtrics to deliver breakthrough experiences