Skip to main content

Best practices

Strengthen customer relationships
and drive unwavering loyalty

Every customer experience matters – and if you want to drive unwavering loyalty, knowing how to improve them matters even more.

Customer relationship health management – the art of measuring the health of your relationships and then taking targeted actions to improve them – is a capability currently beyond most existing relationship programs which focus on measurement, rather than management.

The brands that get ahead and adopt this approach will ensure customer relationships remain healthy as needs evolve, increase customer lifetime value, loyalty and retention. Find out how with our best practices guide.

Download Now

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

In this guide you’ll learn...



  • What is (and isn’t) relationship health management?
  • The benefits of a management-not-measurement approach
  • Best practices to strengthen your customer relationships and improve loyalty

13,000+ brands and the top 100 business schools have switched to Qualtrics