Unlocking the potential of your academic staff to improve the student experience | Qualtrics

Unlocking the potential of your academic staff to improve the student experience


As more and more academic institutions look to optimise their student experience, workplace culture is coming into focus as a key lever to help drive improvements. Find out why and how you can start to optimise your employee experience

Any transformation whether it’s in academic institutions, the public sector or FTSE 100 enterprises starts with the employee culture.

The reason is simple: happy employees deliver a better service, delivering to happy students.

Previously seen as an HR activity, somewhat separate to the rest of the organisation, employee experience is now seen as a cornerstone of academic experience.

And there are plenty of reasons why. It allows you to:

  • Retain your best staff – engaged employees are 87% more likely to stay in their roles than those with low engagement

  • Attract the best candidates for new roles by developing a strong employer brand

  • Deliver better learning outcomes by having engaged tutors who better understand how to meet student needs

What is the employee experience?

Employee experience is a holistic view of an employee’s time at an organisation and what matters most to them at each stage in the lifecycle.

It goes further than a traditional employee engagement program and brings in a range of different feedback mechanisms from shorter, regular pulse surveys to larger annual or bi-annual feedback programs.

This lifecycle approach adds a new dimension to the traditional engagement survey by bringing in two new elements:

  • Time – tracking metrics more frequently allows you to spot trends faster and tie them to specific initiatives within the organisation. For example, in one quarter you may roll out a new training program for IT staff – with more regular reporting you can then see how that affects your key engagement metrics in that team

  • Events – another key element of lifecycle employee engagement programs is to tie feedback to specific events such as onboarding, exit, after a training course or even external events such as returning from parental leave. Many of these can be automated too and provide more touchpoints that allow you to understand better than ever what’s motivating or helping to retain your best people

The entire lifecycle on a single platform

Being able to see the entire employee lifecycle on a single platform allows you to understand the moments that matter most to your staff and what you can do to improve their experience at work.

With no feedback silos, you can see how motivated, engaged or productive your teams are at every stage as well as how each stage in the lifecycle affects the rest of the experience.

Take onboarding for example. If you ran an onboarding survey as a single event, with the data kept separate from the rest of your employee feedback, you can only ever identify issues to resolve in that area.

Resolving them might improve the onboarding process, but how does it affect their motivation further down the line? Are there parts of the onboarding process that help drive improvements in engagement or productivity, or even contribute to attrition?

Bringing all your data together is the only way to find out. This allows you to understand each touchpoint and how it contributes to the overall experience

In turn, that opens up the door to prioritising the actions you need to take to have the biggest impact on your staff. It allows you to identify the levers to pull, and when to deliver the greatest impact on your employee experience.

And you can take it further too, and bring in student feedback to really understand how improvements in the employee experience will impact on your key student metrics. Whether it’s something as simple as their NPS score, or your institutions KPIs like student performance or application and offer acceptance rates.

Start managing your employee experience with Qualtrics today

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