New Forrester research shows that top customer experience brands have one thing in common: they all have a laser focus on understanding and improving the digital experience. As the customer journey moves toward digital interactions, these interactions will begin to impact consumer perception, loyalty, and preference.
In addition to driving these key outcomes, improving the digital experience will have a direct impact on increasing revenue and decreasing costs. However, most brands struggle with implementing priorities, aligning resources, and building effective measurement strategies.
To solve this problem, Forrester has released a new document outlining how Digital and Customer Experience professionals can implement and advocate for a comprehensive digital strategy.
To increase buy-in and find execution strategies for your organizations, download the complementary report.