The secret to digital experience? Think like a human.
Success, effort, and emotion — they’re the 3 components of good CX, but it’s emotion that has the greatest effect on loyalty. Despite that, only 28% of large companies say they consider themselves ‘good’ at measuring customers’ emotional responses online. In this guide, discover the 7 essentials for creating a more emotionally mature digital customer experience, based on the latest research from the Qualtrics XM Institute.