Market Research 2 | Qualtrics

One market research platform. Endless possibilities

Put customer feedback at the heart of your most critical decisions, from your product development and market segmentation to competitive analysis and pricing studies.

Trusted by 99 of the world’s top 100 business schools and over 9,000 organisations worldwide, Qualtrics helps you gather, analyse and act on qualitative data and gives you access to one of the world’s largest databases of panel respondents.

  • Pre-built surveys, projects and templates help you get insights faster
  • Powerful stats analysis automatically surfaces the insights you need to focus on
  • Quickly and easily share results and insights across the organisation
  • Make changes quickly and easily with a simple drag-and-drop interface

See how you can start gathering powerful insights today
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"With Qualtrics we are able to drive business decisions based on the needs and desires of our actual customer base."
"At the end of the day, the insights gained from Qualtrics data are moving the needle and changing the way we do business globally."
"Qualtrics is the difference between success
and failure. It’s just that simple."

More than 9,000 organisations trust Qualtrics

Powerful enough to run the most sophisticated academic research and simple enough for anyone in your organisation to become a stats genius.

Panel management

Pricing studies

Competitor analysis

Market trends

A/B testing

Market segmentation

Why choose Qualtrics?


Go from “we think” to “we know” and make data-informed decisions by A/B testing across every segment. Test questions, products, experiences, or features in order to truly understand the effect of change.

AI Powered Machine Learning

With our new predictive intelligence engine you can analyze open text to identify key themes and emerging issues or automatically correlate your data to find drivers of satisfaction with a single click.


Put everything into perspective by gaining an understanding of where you stand in relation to your competitors. Capitalise on key business differentiators and identify gaps in products and services.

See how you can start gathering powerful insights today
Request Demo