WorkDifferent XM Playbook

How to reopen, rethink, and reinvent

2020 has led all organisations to rethink many practices to navigate the sustained impacts of the global pandemic and the economy. This comprehensive playbook for XM professionals presents a 4-stage framework and practical examples from leaders at top organisations. With this playbook, you will feel equipped to work differently.

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The WorkDifferent playbook includes:


  • The 4 stages for working differently
  • Tips from our XM experts on how to help your people, customers, and brand at every stage
  • Practical guidance from leaders at Peloton, Zoom, Ford Motor Company, Cleveland Clinic, Zillow, and Mastercard
  • Suggested questions you should ask at every stage to improve your XM program

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